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Gatsby Glamour Guide

The super-glamorous 1920s are having a modern-day renaissance. A trend that’s never far from the limelight, the decadent flapper style is called upon for the fanciest of occasions. Fashion designers and style icons continuously clamour for that infamous vintage look, whether it’s given a modern update or turned back in time. Read our ultimate Gatsby Glamour Guide for the best new season flapper dresses, inspiration and all-important style advice.

Gatsby Glamour Guide

Catwalk Inspiration


Catwalk occasionwear experts Roberto Cavalli, Oscar De La Renta and Alberta Ferretti and evening influencers Gucci all take continuous inspiration from the lavish era of the 1920s. Flapper dresses were typical very extravagant and glamourous, something they seek to infuse into their collections for the ultimate dresses.

Celebrity Inspiration


From the Oscars to the fashion extravaganza that is the Met Ball, red carpet regulars and the a-list elite all choose to turn up the glamour at events with a little (or a lot) of 20s impact. A sophisticated yet fun option, from top-to-toe or just a modern nod, flapper dresses are a celebrity perennial favourite. These are our definitive celebrity flapper girl moments.

Style Advice


Get Daisy Buchanan glam with these expert tips.

Outfit Inspiration


Steer clear of fancy dress themes and take inspiration from our modern outfit ideas for fresh flapper dress style.

Flapper Dresses


From short flapper styles to archetypal mid length flapper dresses, all draped in fine fringing, soaked in shining sequins and layered in embellishment. Find and shop the perfect flapper dresses for the new season at Little Black Dress.

Hair and Beauty


Channelling the 1920s through hair and makeup finishes off that considered flapper girl look. Be inspired with our top three expert tips and tricks and get runway and a-list ready.