Privacy Policy

Little Black Dress (“LittleBlackDress.co.uk”, “we”, “our”, “us”) and its subsidiary companies respect the privacy rights of its online visitors (“you”, “your”, “yours”) and recognises the importance of protecting the information collected about them. We have adopted a corporate wide Privacy Policy that guides how we collect, store and use the information that you provide us with.

If you are under 16, we require that you inform a parent or guardian about the Little Black Dress Privacy Policy and Terms and Conditions as well as requiring their consent to the Privacy Policy and Terms and Conditions before registering or placing an order with Little Black Dress.

The following information is provided by Little Black Dress to enable our online visitors to be fully informed of our Privacy Policies. By visiting LittleBlackDress.co.uk, you are accepting and consenting to the practices described in this Privacy Policy and the Terms and Conditions.

This Privacy Policy does not apply to any websites maintained by other companies or organisations to which we link, and Little Black Dress is not responsible for any personal information you submit to third parties via our website. Please ensure that you read the Privacy Policy of such other companies or organisations before submitting your details.

WHAT PERSONAL INFORMATION DO WE COLLECT FROM YOU AND HOW?

We ask for your name, telephone number, home address, email address and age for competitions, prize draws, or newsletter sign-ups. When a purchase is made on our site, in addition to the above, we also ask for delivery address, and payment method details. We may obtain information about your usage of our website to help us develop and improve it further through online surveys and other requests. By registering and opening an account with us, submitting your details through a form or making a purchase through our website, you are consenting to the storage of your personal data.

HOW THIS INFORMATION MAY BE USED, INCLUDING ANYONE IT MIGHT BE SHARED WITH

Little Black Dress may use your personal information for marketing emails, sending you information on products and sales, as well as competitions to provide you with a personalised shopping experience. We also forward you delivery address details to our brands in order to help them carry out the distribution of your purchase.

We may also use your personal information to send you marketing updates but only ever in accordance with your preferences (as detailed in the next section). We NEVER pass on your personal details to 3rd party agencies for their own marketing purposes without your consent. We may contract with other companies to provide certain services, including credit card processing, shipping, name and address verification, email distribution, market research and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than Little Black Dress.

One of the purposes for which we may disclose your address and post code details is to check against the IMRG Security Alert or any other Fraud Prevention Scheme. We may also disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

We do collate statistical information about site traffic, sales and other commercial information which we may pass on to trusted third parties but these statistics do not include any information, which can identify you personally. We see this as a value-added service helping you to find useful products or services.

Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors’ needs.

MARKETING OPT-IN AND OPT-OUT PROVISION

If you do not wish to be contacted for these purposes, we offer a range of ways in which you can inform us about your marketing preferences.

•    All email messages and email newsletters will contain information on how you can unsubscribe
•    Send an email to our customer services division on hello@littleblackdress.co.uk writing “unsubscribe” in the subject heading
•    Call our customer services division – see the “Contact Us” section
•    Write to us at: Little Black Dress, The Old School House, Thirsk Street, Manchester, M12 6PN

Additionally if you are concerned that the information we do have about you is incorrect please contact us on hello@littleblackdress.co.uk and we will ensure that it is updated.

WHAT ABOUT COOKIES?

A cookie is a piece of information that is stored on your computer’s hard drive by your web browser which tracks your movements within websites. Our site uses cookies to keep track of how often you visit our site, the contents of your shopping cart, previous purchases and to deliver content specific to your interests. Most browsers are automatically set to accept cookies but usually you can alter the settings of your browser to prevent automatic acceptance. If you choose not to receive cookies, you may still use most of the features of our website, including the ability to purchase items. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at www.allaboutcookies.org.