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Occasion Dresses

Be fabulous this new season with our  elegant occasion dresses. Dress up with our extra special formal and trendy gowns with easy payment options and free UK delivery. No matter where you’re going, we guarantee you’ll find something perfect within our collection. Search the best collection in the UK of UK brands and exclusive LBDs. Designed with every bodyshape in mind, you’ll find that perfect occasionwear dress to take you through the year and beyond!

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Save £70.00black floral print dresslong modest print dress
Gina Bacconi Black and White Steph Floral Belt Tie Maxi Dress Sale priceFrom £280.00 GBP Regular price£350.00 GBP
Save £7.80Gini London Pink Watercolour Floral Print Ruffle Midaxi DressGini London Pink Watercolour Floral Print Ruffle Midaxi Dress
Gini London Pink Watercolour Floral Print Ruffle Midaxi Dress Sale price£44.20 GBP Regular price£52.00 GBP
Woman in a brown evening gown standing in front of a classical building.brown crystal long party dress
LBD Exclusive Chocolate Crystal Maxi Dress Sale priceFrom £110.00 GBP
(5.0)
Nazz Collection Champagne Lolita Mini DressNazz Collection Champagne Lolita Mini Dress
Save £8.70Gini London Pink Bardot Trapeze Maxi DressGini London Pink Bardot Trapeze Maxi Dress
Gini London Pink Bardot Trapeze Maxi Dress Sale price£49.30 GBP Regular price£58.00 GBP
Watercolour DressWatercolour cinderella cocktail dress with gold style metallic belt
(4.4)
Red prom dress by Amarrared prom dress
Red Bardot Jewell Dress 89417 Sale price£545.00 GBP
Woman wearing a white dress with sheer sleeves against a neutral backgroundWoman wearing a white dress with lace details in a room with curtains and a vase.
Annie in PinkExclusively by Samantha Jane.  Annie Dress
Save £25.50Gini London Black Angel Sleeves Embroidered Occasion Midi DressGini London Black Angel Sleeves Embroidered Occasion Midi Dress
Gini London Black Angel Sleeves Embroidered Occasion Midi Dress Sale price£59.50 GBP Regular price£85.00 GBP
Woman wearing a white dress with black polka dots in an outdoor setting.Woman in a white polka dot dress standing on a patio with greenery in the background
Save £6.75Gini London Black Cotton Shirred Strappy Flare Maxi DressGini London Black Cotton Shirred Strappy Flare Maxi Dress
Gini London Black Cotton Shirred Strappy Flare Maxi Dress Sale price£38.25 GBP Regular price£45.00 GBP
Color
Save £56.00fit and flare print dresspink wedding guest dress
Gina Bacconi Pink Floral Talia Fit & Flare Midi Dress Sale price£224.00 GBP Regular price£280.00 GBP
Sold outSave £14.40GL801_1 - Gini London GL809_4 - Gini London
Gini London Black Polka Dot Pleated Cut Out Maxi Dress Sale price£33.60 GBP Regular price£48.00 GBP
Save £6.75Gini London Coral Double Gauze Tierred Cami Maxi DressGini London Coral Double Gauze Tierred Cami Maxi Dress
Gini London Coral Double Gauze Tierred Cami Maxi Dress Sale price£38.25 GBP Regular price£45.00 GBP
Mascara London Diamond Jersey Silver GownMascara London Diamond Jersey Silver Gown
Save £40.00Atom Label Emerald Green Oxygen DressAtom Label Emerald Green Oxygen Dress
Atom Label Emerald Green Oxygen Dress Sale price£169.00 GBP Regular price£209.00 GBP
Save £9.00Gini London Coral Diamond Cutwork V Neck Broderie DressGini London Coral Diamond Cutwork V Neck Broderie Dress
Gini London Coral Diamond Cutwork V Neck Broderie Dress Sale price£51.00 GBP Regular price£60.00 GBP
Save £7.20Gini London Black Silk Geo Print Midi DressGini London Black Silk Geo Print Midi Dress
Gini London Black Silk Geo Print Midi Dress Sale price£40.80 GBP Regular price£48.00 GBP
LBD Black Millie Midi Dress-120035LBD Black Millie Midi Dress
LBD Black Millie Midi Dress Sale price£65.00 GBP
Woman wearing a teal evening gown with a high slit in a room with decorative wall art.Woman wearing a teal off-shoulder gown in a room with decorative wall.
Save £6.90Gini London Black V Neck Foil Midi Skater DressGini London Black V Neck Foil Midi Skater Dress
Gini London Black V Neck Foil Midi Skater Dress Sale price£39.10 GBP Regular price£46.00 GBP
Save £7.20Gini London dressesWoman wearing a floral dress standing against a white wall.
Gini London Gini London Brown Ruffle Sleeve Floral Maxi Dress Sale price£40.80 GBP Regular price£48.00 GBP
Sold outSave £18.00Gini London Brown Animal Print Lace Trim Tiered Midi DressGini London Brown Animal Print Lace Trim Tiered Midi Dress
Gini London Brown Animal Print Lace Trim Tiered Midi Dress Sale price£42.00 GBP Regular price£60.00 GBP
Save £102.00Gina Bacconi India Print DressGina Bacconi India Print Dress
Gina Bacconi India Print Dress Sale price£68.00 GBP Regular price£170.00 GBP
Little Black Dress Black Gabrielle Maxi DressLittle Black Dress Black Gabrielle maxi Sequin Dress
Save £5.70Gini London Brown Large Floral Box Pleat Midi SkirtGini London Brown Large Floral Box Pleat Midi Skirt
Gini London Brown Large Floral Box Pleat Midi Skirt Sale price£32.30 GBP Regular price£38.00 GBP
Save £7.20Gini London Green Floral Lace Trim V Neck Midi DressGini London Green Floral Lace Trim V Neck Midi Dress
Gini London Green Floral Lace Trim V Neck Midi Dress Sale price£40.80 GBP Regular price£48.00 GBP
Save £25.50WeddingsBurgundy Collection
Color
Save £9.30Gini London Cotton Mix Blue Tile Print Button Through Maxi Shirt DressGini London Cotton Mix Blue Tile Print Button Through Maxi Shirt Dress
Gini London Cotton Mix Blue Tile Print Button Through Maxi Shirt Dress Sale price£52.70 GBP Regular price£62.00 GBP
Save £10.20Gini London Black Bardot Jersey Mix Puff Ball Midi DressGini London Black Bardot Jersey Mix Puff Ball Midi Dress
Gini London Black Bardot Jersey Mix Puff Ball Midi Dress Sale price£57.80 GBP Regular price£68.00 GBP
Save £28.00Woman wearing a pink sleeveless dress on a plain backgroundWoman wearing a pink dress on a plain background
Gina Bacconi BLUSH Penny Sleeveless Shift Dress Sale price£112.00 GBP Regular price£140.00 GBP
Save £25.50Gini London Dark Green Viscose Clipped Gold Jacquard Bias Cut Maxi DressGini London Dark Green Viscose Clipped Gold Jacquard Bias Cut Maxi Dress
Save £7.20Gini London Gini London Multi Floral Jacquard Chiffon Midi DressGini London Gini London Multi Floral Jacquard Chiffon Midi Dress
Gini London Gini London Multi Floral Jacquard Chiffon Midi Dress Sale price£40.80 GBP Regular price£48.00 GBP
Save £34.00print summer dressGina Bacconi BLUE / WHITE India Chiffon Print Dress
Gina Bacconi BLUE / WHITE India Chiffon Print Dress Sale price£136.00 GBP Regular price£170.00 GBP
Charlotte Riley from Hollyoaks a black dress standing in front of a colorful floral and plant display.Woman in a black evening gown standing against a red curtain backdrop with floral arrangements and candles.
lilac ball gownlilac corset ballgown from New York
89504 Lilac Prom Gown Sale price£595.00 GBP
Woman wearing a white dress with colorful floral patterns standing outdoors.Woman wearing a floral dress standing next to a potted plant.
Woman wearing a blue strapless gown with a slit on a white background, branded 'Mascara London'.Woman wearing a strapless blue evening gown on a white background with 'Mascara London' branding.
Save £6.75Gini London Green Animal Print Satin Midi DressGini London Green Animal Print Satin Midi Dress
Gini London Green Animal Print Satin Midi Dress Sale price£38.25 GBP Regular price£45.00 GBP
Gini London Green Watercolour Floral Maxi DressGini London Green Watercolour Floral Maxi Dress
Long satin dress LBD Exclusive Teal Camila Satin Maxi DressWoman wearing a teal strapless dress with a high slit, standing against a white wall.
Luxurious Draped Jersey Dress, JulietBlue Juliet by Samantha Jane
Save £24.00SALE Dressesproduct_images-1697348147139 - Gini London
Gini London Navy Floral Clipped Tiered Ruffle Midi Dress Sale price£56.00 GBP Regular price£80.00 GBP
Save £17.40Gini London Navy Cowl Neck Drop Sleeves Foil Maxi DressGini London Navy Cowl Neck Drop Sleeves Foil Maxi Dress
Gini London Navy Cowl Neck Drop Sleeves Foil Maxi Dress Sale price£40.60 GBP Regular price£58.00 GBP
Color
Save £7.50Gini London Rust Cotton Button Through Belted Shirt DressGini London Rust Cotton Button Through Belted Shirt Dress
Gini London Rust Cotton Button Through Belted Shirt Dress Sale price£42.50 GBP Regular price£50.00 GBP
Save £40.00Gina Bacconi FUCHSIA Miller Sequin V Neck Maxi DressGina Bacconi FUCHSIA Miller Sequin V Neck Maxi Dress
Gina Bacconi FUCHSIA Miller Sequin V Neck Maxi Dress Sale price£159.00 GBP Regular price£199.00 GBP
samantha jane navy embellished gownSamantha Jane Navy Angel Embellished Gown

Recently viewed

Short or long - which is best for me?

Occasion dresses are fun to buy but which should you choose?
Long or short? See our simple 7 point guide below for a quick glance at some
simple suggestions (remember these are guidelines only, always aim to feel good
in your dresses, this shines through.

A formal event - usually go for a long evening dress in
either satin, velvet or embellishments. Perfect for sitting for a dinner
function, and then gracefully dancing the night away.

Race Day, Ladies Day
dressing rules - go for a cocktail dress. This is a fabulous knee-high or mid
calf gown often with sleeves as some events like Ascot actually ban shoulders
and arms being bared in certain enclosures.

Date night - go shorter to a mini dress length. All rules
are out, just make them stare.

Weddings, bridesmaids and Mother of the Bride - always try
to follow the dress code and colour theme. White is generally a big no. But
black can now be worn to weddings and look ultra chic. Some brides dress their
retinues in black long gowns.

Mother of the Brides usually opt for a complementary colour
to the groom or bride, with a below-the-knee cocktail gown with hat and clutch
bag.

Funeral - try for black, a modest style cocktail dress with
sleeves and sits below the knee.

Prom Party or red carpet event. Go bold or go home.
Lust-worthy gowns should suit your bodyshape. Go for curves, if you're lucky
enough to have them, or beautiful sleek, slender trumpet style dresses or
fishtail gowns.

Graduation dresses - can be long or short. Often depends on
the climate as some pictures are taken outside.