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Boux Avenue Launches at Little Black Dress!

Boux Avenue Launches at Little Black Dress!

Little Black Dress are delighted to announce that we now stock the beautiful leading lingerie brand Boux Avenue! Launched in 2011 by Dragons Den entrepreneur Theo Paphitis, Boux Avenue places an emphasis on superior fit and outstanding quality, but without the premium price tag. It has seen an incredible rise to success after using transatlantic influences to create a label that women love to wear.

Just like Little Black Dress, Boux Avenue aim to make every woman feel fabulous, no matter your age, size or style. Sizes range from 28-38, A-G cups and 6-18. Theo was inspired to include ‘Boux’ in the name after being served by a charming waitress in France, before adding on the ‘Avenue’ part of the name following a further inspiring trip to New York.


Boux Avenue is perfect for anyone wanting to look beautiful on the inside as well as the outside, without breaking the bank! Their range of lingerie includes classic and sophisticated bras and knickers in satin and lace, suspenders to seduce in and alluring all-in-one slips.

  1. Angelina Satin Multiway Bra in Ivory, £38
  2. Angelina Satin Suspender Belt, £25 and Angelina Satin Thong, £16
  3. Tatiana Cotton T-shirt Bra in Blue Marl, £15


Not only does the Boux Avenue range include beautiful lingerie, nightmare and swimwear, they also provide solutions wear for every underwear need, plus accessories to help prevent exposed nipples, boost your cleavage, convert or lengthen your bra straps and even tape you in.

  1. Satin Nipple Petals, £6
  2. Bust Boosters, £12
  3. Bra Extenders, £5

Boux - Accessories

Their solutions wear includes stylish plunge bras perfect for wearing those sexy deep-V dresses with the comfort of hidden support. Take a look at our selection of plunge dresses for inspiration on how to wear the cleavage-showcasing look…revealing never felt so wearable!

  1. Strapless Plunge Bra in Nude Lace, £28 and Seam Free Thong in Nude Lace, £15
  2. Padded U-Plunge Bra in Nude, £28
  3. Multiway Boost Plunge Bra in White, £24

Plunge v2

If you prefer to show some skin at the back, then there’s a backless bra to cater to your every requirement whether you need a stick-on, multiway or clear strap option in discreet nude or classic black. Have a look at our backless dress offering for the perfect glamorous pairing.

  1. Boux Avenue Backless Padded Strapless Bra in Nude, £24
  2. Multiway Boost Plunge Bra in Nude, £24
  3. Backless Strapless Bra in Black, £22


When you need some extra support to reign in any lumps and bumps or create the illusion of that coveted hourglass shape under your bodycon dress, shapewear is your saving grace. Boux Avenue offer an array of control briefs, slips and shorts to smooth out the tummy and/or thigh areas, with a range of colours and fabrics – forget beige Bridget Jones pants, shapewear can be stylish as well as practical!

  1. Thigh Shaping Shorts in Black, £22
  2. Shaping Slip in Nude Lace, £35
  3. High Waisted Control Briefs in Black Lace, £25


Bandeau dresses look good in any season, so finding a beautiful yet comfortable strapless bra to give you proper hidden support is key to flaunting that collarbone area confidently. Boux Avenue’s bandeau bras come in longline lace for a pretty vintage look, moulded microfibre versions for even more comfort and even plunge styles for added wearability beneath sweetheart necklines.

  1. Microfibre Moulded Strapless Bra in Black, £25
  2. Angelina Satin Longline Bra, £45

Shop the full Boux Avenue range here!

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