Susanna Reid wears our Eden Row dress
Strictly Come Dancing runner up and news reader Susanna Reid looked incredible in our slinky Eden Row Lincoln dress, £140, for her appearance on the Good Morning Britain show today. Living up to her sex symbol status (did you know she was voted number 30 in this year's FHM Sexiest Women poll?!) she looked red hot in the sultry dress, which highlighted her hourglass figure and slim legs with it's clever ruching and knee-length style. With a modest V-neck and contempoary shoulder detailing, this is the perfect work dress, especially if you want to impress your office crush, and it comes in three other colours of red is too bold for you! Shop the new and exclusive Eden Row collection here.