Today is press day and we're here to give you the low down on what's been happening so you don't miss out on all the fun! From the exquisite dresses on display to what's in our goodie bags, sit back and read all about it...

lbd press day

The Collection

To celebrate the launch of our spring collection we threw a party at London's exclusive members club, The Groucho, to show the press the gorgeous new pieces from the LBD SS15 Collection. Inspired by icons and designed for the modern day fahsionista, the new collection fuses together LBD's classic heritage with contemporary features, sumptuous fabrics and unexpeced detailing, and this season we've introduced a beautiful blush palette too. We've created the perfect party dresses for every mood and every style. collection From left to right: The LBD Suki Dress, The LBD Dakota Dress, The LBD Audrey Dress in White, The LBD Kate Dress in Blush. Shop the LBD Collection here. In the collection you'll find quality fabrics that feel fabulous on, and have just the right amount of movability to ensure comfort no matter how long you party. And what makes our dresses stand out from the highstreet? With intricate detailing and timeless designs, the LBD Collection features subtle sequins, gorgeous lace and playful feathers, all mixed together to create distinctive modern style and glamour... with an affordable price tag (they start at just £75)!

The Goodie Bags

goodie bag

The lucky London press have been indulged with all things glamorous and party-ready... And it wouldn't be an LBD party without bubbles, so we've treated our attendees to a stylish bottle of Bottega Gold or rose gold Prosecco, which look almost as great as they taste. Also included are eyelashes from Eylure's lashes range, known for being suitable for all eye shapes and perfect for enhancing natural beauty - yes please! The eyelashes included are the: Volume 101, Definition 121, Texture 117 and Exaggerate goodie bag

There's also something special from beauty experts Bourjois, in the form of the delectable ColourBoost Lip Crayon. And for the pièce de résistance of our fabulous goodie bags, some rather special jewellery from Krystal London who specialise in beautiful, standout pieces!

Little Black Dress summer style

Today we're also showcasing not only our own collection but also some of the other boutique, high street and designer brands from the site; including twenties inspired brand Gatsbylady, print party dress specialists Skeena S and celebrity favourites Gorgeous Couture. lbd sss15 dress brands From left to right: Gatsbylady Isobel Dress, Skeena S Iridescent Vortex Dress, Gorgeous Couture Lyla Dress. More gorgeous styles from our brands... Lbd press day dresses