PRINT-SIZE-4019branded Mascara Pour La Femme is an evening wear brand dedicated to finding the right dress for every woman no matter what size or shape she is and no matter where she is going. Team LBD sat down with the team at Mascara to find out how the label started, what to wear to our next black tie ball and which best-selling children's author has rocked their designs on the red carpet...! Your dresses cater to all sizes, styles and will look good for a number of dressed up affairs. How did Mascara Pour La Femme start and how did you want to make it different to all the other evening wear brands? Mascara Pour La Femme started with the idea of creating the perfect flattering dress for every woman, regardless of her size or shape. We wanted to provide luxurious evening/party dresses but at the same time make them affordable for everyone. How would you summarise Mascara in on sentence? Mascara represents the perfect combination of femininity and effortless elegance. Tell us what a day in the life of the Mascara team is like. Always busy! We are try to keep in touch with all of our retailers on a daily basis and at the same time we need to make sure our website, Facebook and Twitter page are always updated. We are also taking part in a lot of fashion exhibitions here and abroad so there’s lots of preparation for those going on. Who is the Mascara woman? She is without any doubt confident, sexy and looking for the perfect dress which will have a long life span. You've got a great selection of black evening dresses. What does the LBD mean to you? The LBD is at our brand's core. It is that one item which no matter how long you have had it in your wardrobe, it will always make you feel glamorous and beautiful for every occasion. Who is your LBD style icon? Kate Middleton in that stunning Alexander McQueen velvet gown. Oh and in her Alice by Temperley lace dress. Will she ever make a fashion mistake? Favourite LBD memory? When J.K Rowling wore a long lace Mascara black gown at one of the Harry Potter premieres. Yes- that was one of ours! mascara-dresses Which is your favourite Mascara dress? The Lace Fishtail Gown, Was: £329, Now: £164.50 or the Rose Strap Maxi Dress in Fuchsia, Was: £159, Now: £85. Both have the power to make every woman feel ultra glamorous and sexy. Which is the most popular Mascara dress? The Diamante Brooch Gown, Was: £159, Now: £79.50 is our best seller and we all love the fact that you can carry it from the office to the evening by just changing your accessories. Who is your favourite designer? We love the gorgeous evening gowns from Alberta Ferretti, they are simply romantic, feminine and timeless. We also adore Elie Saab and Alice by Temperley- extremely elegant with a hint of flirty personality. What is the inspiration for Mascara? For our evening range we took inspiration from haute couture fashion- think crystal embellishment, silk and lace, figure hugging bodice and floor length gowns. This is a line for the fashion-savvy seeking to imitate the haute couture glamour without paying the designer price tag. Who would you love to see wearing your designs? We are all big fans of Beyonce, she is confident in her body and she isn’t afraid of showing her gorgeous curves. Our figure-hugging, feminine frocks would just be perfect for her! Mascara Pour La Femme has been spotted on the red carpet quite a bit recently… It’s so lovely when we see our designs where they belong- on the red runway, at awards shows or balls! Alesha Dixon wore a few of our dresses on Dancing on Ice, J.K Rowling as I mentioned before and Alice Coulthard from Emmerdale loves our collection. mascara-dresses2 What is your fail-safe outfit? Definitely a black dress! It’s so versatile. At night team your LBD with ankle boots and a blazer and then during the day layer on gold necklaces and slip in to some exceedingly high shoes! Have you got any advice to first time Mascara shoppers? We hope all our dresses will boost every woman’s confidence and will make her feel beautiful, so the only advice we feel to give is be always proud of your body whatever shape and size you are and whichever Mascara dress you choose! You're running a fantastic Flash Sale at at the moment. Which is your favourite frock from this bargainous little lot? It has got to be the Mascara Beaded Waist Short Dress in Pink, Was: £189, Now: £113.40. It's an ultra classy piece with a splash of trendy pink! I would style this with some simple accessories like nude pumps and a little clutch. And have you got any favourites from our high street collection? My favourite piece from the high street is the Whistles Wisteria Print jacket, £150. It's the perfect piece to add some fun even to the simplest of LBDs! And if you could have anything from our delectable designers? My favourite piece from your designer dresses has got to be the Lace and Silk Georgette Dress, £1250 by Alberta Ferretti, flirty and romantic, what's not to love?   Shop the Mascara collection in full here now for up to 50% off in the evening dress extravaganza! Hurry, sale ends Tuesday 12pm.