Team LBD is very excited to announce that our fabulous Little Black Dress website has been shortlisted for an incredibly prestigious award in the coveted 2015 Drapers Digital Awards. Up against big-name brands such as House of Fraser, Topshop and Harvey Nichols, we are thrilled to be nominated a finalist for Best Redesign/ Relaunch by the industry fashion bible.
Being celebrated for our website relaunch, Team LBD worked hard last year to bring you, our wonderful customers, a brand new premium-feel website to help you shop more easily and enjoyably, of course! We made Little Black Dress work like a dream from your mobile and tablet, as well as your desktop, and made check-out super-easy. We updated our overall look to include only the most beautiful fashion photography, and launched our sparkling new Little Black Book blog, full of inspiring fashion, beauty, celebrity and lifestyle features and stories to ensure you look and feel fabulous on your special event or big night out.
As well as adding loads of more fabulous party dresses from top brands to Little Black Dress, we’ve also added new features to help you find your perfect outfit, like shopping by your mood. You can now find your perfect dress for however you want to feel, whether it’s feminine, sexy, unique, classic or glamorous. You can also complete your outfit with personalised suggestions of shoes and accessories to match each of the dresses, and create your very own wish list. A sparkling new reviews system means you can let us know what you think of your purchases from Little Black Dress, and find out what other customers say about the dresses.
Perhaps most excitingly, Little Black Dress launched its first own-label collection of unique and party-perfect LBDs, just in time for the Christmas party season, which we deliver with love and care in gorgeous packaging that is as luxurious as the dresses. Our second spring/summer collection will be arriving beginning of March so do look out for it. We hope (and please do let us know!) that you’re enjoying Little Black Dress as much as we love bringing it to you. As always, your feedback is hugely appreciated.
So on that note, keep your fingers crossed that Team LBD wins, and once again thank you for all of your support!