Last week in the glamorous setting of the Hotel Café Royal, we launched our new party dresses collection to an audience of fashion bloggers, fashion industry insiders and a host of celebrities. But while the party was in full swing, we had something else pretty exciting happening as well… To celebrate the launch and debut of the brand new collection and to coincide with the party, a video showcasing the collection ran on One Piccadilly, a stone’s throw away from the event, drumming up excitement and allowing us to truly own the evening. Being featured on the big screen at Piccadilly Circus, to support the event was incredibly exciting for the team as we have been working hard over the past few years to establish as the ultimate online dresses destination. And it’s just a sign of things to come as Team LBD head into their best season yet, with their strongest and most fabulous dresses range to date. Watch the video and let us know what you think in the comment box below!