This week we're asking our lovely customers who their LBD icons are. Is it Audrey Hepburn in that Givenchy classic in Breakfast at Tiffany’s? Or how about the safety pin dress that launched Liz Hurley’s career back in the 80s? Maybe it’s the sweetheart neckline worn in Mario Testino’s iconic shots of Princess Diana, or a 21st century LBD-lover like Adele, or Alexa Chung? So we thought it only fair to interrogate the people behind and find out who their ultimate little black dress heroes are. Take it away Team LBD... GEMMA PRESS, ASSISTANT EDITOR

LBD icon Dita von Teese Why? She oozes strong femininity and her taste in black vintage dresses is second to none! She's modern day proof that the classics are the best and that with a slick of red lipstick and heaps of confidence the LBD is the sexiest dress of them all. WESLEY BANNER, ECOMMERCE MANAGER

LBD icon Elizabeth Taylor Why? Often underrated I think Elizabeth Taylor is the unsung LBD hero (move over Audrey!). She's the epitome of classic, Hollywood glamour and exudes tasteful but seriously sexy style. FRANCINE HEATH, FASHION WRITER

LBD icon Jennifer Lawrence Why? When it comes to rocking an LBD, Hollywood's hottest leading lady epitomises that oh-so French way of dressing in chic and simple designs that ooze classic femininity. DAWN CRITCHLEY, EDITORIAL INTERN

LBD icon Brigitte Bardot Why? Brigitte kept her signature LBD look simple and striking, often opting for no jewellery without compromising on style. If anyone was notable for their natural, no-fuss spin on the LBD it was her. LAURA WHITTERN, ECOMMERCE INTERN

LBD icon Helena Bonham Carter Why? Just one glance at this brilliant actress and you can easily see that there’s no need to follow convention to be exquisite. Her penchant for unpredictable detailing and humorous accessories quite simply makes her my ultimate LBD hero.   PHOEBE NICKALLS, FASHION INTERN

LBD icon Emma Watson Why? I love that Emma Watson makes brave yet beautiful choices when choosing her black dresses. She always looks radiant and poised, opting for chic cut-outs, sheer lace, feathers and plunging necklines; proving you can still have fun with a timeless classic! Tell us who your ultimate LBD icon is in our survey here, and you could win £100 to spend at!