With the launch of Alesha Dixon’s AW16 Collection, exclusively at Little Black Dress, we’re taking you behind the scenes of the latest campaign shoot, and the collection itself with the Britain’s Got Talent judge!
The Day of the Shoot
In the lead up to the launch, the campaign shoot took place across the course of one single day back in August at Sunbeam Studios – the same studio where we shot the Little Black Dress Collection campaign.
No stranger to celebrity shoots, magazine’s such as Vogue and Vanity Fair have all shot high profile covers at the studio; making it the perfect place to capture one of the UK’s most loved stars!
The day went by with routine precision, as Alesha went from outfit to outfit, hairstyle to hairstyle and shoe to shoe, as she posed and laughed along with the team, ensuring she got the best shots for the campaign.
Very close to her heart, the singer was active throughout the day ensuring each shot perfectly captured the dresses and their mood; whether that be a bold statement or an effortlessly sexy look, either way, she nailed it!
The Alesha Dixon Collection
As the day drew to a close, and the shoot was over, Alesha swapped posing for talking, as she talked her way through the collection; explaining why she chose to design each dress, and what she loved about them.
Incorporating the season’s biggest trends, including statement velvet dresses, molten metallics and stand-out gold, the collection has something for everyone. You’ll also find sexy slip dresses alongside elegant wrap dresses, as well as pieces to take you from your desk to drinks, and stand out prom dresses.
Let Alesha take you through her collection:
Explore Alesha Dixon’s Collection
Now that you’ve read about it and seen the inspiration behind the day, you can shop the collection here. Or if you want to see how the campaign turned out, then head over to the campaign page here.
Did we mention there’s a competition to win your favourite from the collection? Head over to competition blog and find out, just how you can add some celebrity style to your wardrobe, with Alesha Dixon.
Watch the campaign video now: