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British designers Emily Hill and Rachel O’Mahoney, the talent behind new start-up fashion brand Aloura, are on a mission to refresh their spring wardrobe.

And they have teamed with Little Black Dress to share their secrets on how to dress for spring.

ALOURA_FOUNDERS_optBest friends Emily and Rachel love dresses. So much so, they started their own brand fresh from university.

“By the time I was 18, I knew I would run my own company. By 21, Rachel and I set up business after both qualifying with fashion degrees. It’s been challenging but we’ve been fortunate enough to design dresses people like. “ Emily, now 25 explained.

London Fashion Week

Emily and Rachel established the Aloura brand after studying fashion design at the London College of Fashion.

The girls first met on a foundation fashion course, picking up skills of the trade including pattern cutting, then went their separate ways. “The fashion degree course was so intense, we never had time for meeting up, just on birthdays and special occasions!”

Together they have worked for various international fashion houses such as Alexander McQueen, Burberry, Celine, British Vogue and Mulberry; in addition to being involved in both Paris and London Fashion Weeks.

Elegant Dresses

After combining their business and design strategies, they identified a gap in the market - high quality, fitted and elegant evening wear dresses that appeal to the out-going, sophisticated and image-conscious woman.

Aloura joined the Little Black Dress family last summer.

“We’re not people that design for trends, but rather we go for what women like to wear.”

Their Top Picks Of What To Wear Now

So here are our Spring/Summer looks! Dusty Pink and Nudes are back and here are some spring dresses we love this season!

outfits 1 and 2

1. Drinks after work. Aloura London Arlington dress, Gina Bacconi cape and Little Mistress shoes

2: Night out with the girls: Gina Bacconi cape dress, Aftershock Donna clutch bag and Truffle Collection shoes.

 outfits 3 and 4
3. Race day or family celebration: Little Mistress dress:, Frock and Frill bag and Truffle Collection shoes

4. Date night. maxi dress, shoes and bag.

The combination of sexy and sophisticated, perfect for the dinner before a fun night out with friends looks. . .

outfits 5 and 6
5. Dinner with friends: two piece: Frock and Frill bag and Lipstick Boutique shoes:
 6. Fun  vibes: Closet London dress, Little Mistress shoes and Aftershock bag:

5a-800x533Little Mix wearing Aloura.

Love Emily & Rachel for TeamLBDx

  Watch them on Vimeo

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