Boohoo buying director Debbi Ball is causing a stir in the online fashion world to head up fashion at Little Black Dress. Read on for more on Debbi's plans to shake up the industry. . .

Boohoo Buying Director Joins The Team LBD

Firstly, we're so excited to welcome former Boohoo buying Director Debbi Ball as Fashion Director at Little Black Dress.  Meanwhile, Mark Evans, CEO, described the move as an industry coup and a thrilling new start to SS19. Although it's Debbi's first week with us, she is already rolling up her sleeves and focusing on boosting our "fabulous dress" appeal. The former Boohoo star is undaunted by the demanding challenges facing the retail industry as a whole. She brings with her a wealth of experience previously at Asos, Top Shop, Shop Direct Group and most recently Buying Director at Boohoo. Debbi is joining the board with TV personality Alesha Dixon and will be responsible for the next phase of the brand’s product development.

Luxury House Brand

Caption: New Season at Little Black Dress. Debbi's newly curated collections available soon Meanwhile, plans for the future include Debbi creating a luxury ‘house brand’ - our mission to make every woman feel fabulous. The appointment is the first of a number of investments for 2019 as we explore new ways of doing things. Mark Evans CEO says, “Debbi is bringing with her, an undoubted flair for fashion and the invaluable experiences she has from working in fast moving and fast growing e-commerce businesses."

Boohoo Buying Director Leads the Way

“Debbi has been involved in the formative days of Asos and the recent meteoric success of Boohoo. She is bringing leadership, energy, process and a great sense of style to Little Black Dress." Mark explains. “We’re looking forward to bringing even more success to the Manchester retail fashion scene. We're investing in great people along the way.” Caption: Board members at Little Black Dress welcome new director of fashion, Debbi Ball Alesha Dixon says, “Debbi’s appointment is really exciting. I’m looking forward to working closely with Debbi and developing a new and fabulous product range in 2019.” Debbie Ball moves from Boohoo as it's buying director. And, she also brings with her the know-how from her days working with Bank Fashion, Shop Direct Group Head of buying and ASOS Head of buying. Debbi says: "It's exciting to be joining such an innovative business which is helping turn the marketplace on its head. Little Black Dress is growing as the go-to brand for occasion dressing for the forever 30 year old. I love that it offers choice, inspiration and personal service.  Their mission is to create that fabulous feeling. They're inspiring every woman to feel fabulous.  Our options for success are endless.   It's an exciting challenge and one I am really committed to. Watch this space..." Boohoo Director joins Little Black Dress January 2019 - LBD Blog