Reporting straight from the fashion front line, The Daily is the voice of London Fashion Week. This most glamorous of newspapers is produced live each season at Somerset House, the home of London Fashion Week. It's packed with exclusive news, trends, designer interviews and people-watching features by a plethora of the UK's top fashion writers. Team LBD caught up with deputy editor Marion Jones to chat designers and deadlines...

Describe a day in the life of The Daily

Right now? Extremely busy! Just like everyone else in the industry, we are working flat out with the arrival of London Fashion Week. We are preparing our pre-live newspaper content, which includes coordinating designer interviews and shoots, shopping columns and getting all the advertisements in place, as well as booking staff, hiring IT, planning the live content, moving office and ensuring everything is in place for LFW. It's a lot of late nights but it will all be worth it when those four issues roll off the press!

Which shows are you most looking forward to?

One of the most amazing things about London is you never know quite what to expect. That overwhelming sense of creativity here means at every show, every designer could come up with something individual and amazing. The audience, too, has that appreciation of the sense of the eclectic. So I'd have to just read out the schedule to you from start to finish. Everything is intriguing.

Which designers will be showcasing the best dresses?

Well, you know, it depends where you are going in the evening. You might want to wear ripped jeans... But you have to think of Roksanda. She's made us all look at cocktail wear again, with that sense of cutting, draping and colour. Mary Katrantzou is really developing an astonishing aesthetic with those shapes and hyper-real prints. And you might look to Antonio Berardi for a masterclass. And I have to add Jonathan Saunders' exquisite pieces.

Any new talent to look out for?

Wander through the London Fashion Week Exhibition space and you'll see so much new talent. On the catwalk, there's a lot, but I'm interested to see what Teatum Jones will do in their debut.

What makes London Fashion Week special?

The creativity. London is such a melting pot of ideas. There is a conceptual aspect that is really being followed through into incredible clothes. And you never know when or where that breathtaking moment will happen.

Sum up London Fashion Week in three words

Genius, madness, tiredness!

What's your own favourite LBD?

An Isabel Marant dress I bought years ago in Paris, when I used to wonder why no one here had really recognised her. It's black crepe, a bit floaty, a bit cool. Throw it on and you're done.

Describe your perfect LBD moment

I think there's something about the LBD that goes beyond its iconic status to something even lovelier and more humble; something that's poetic and magical and personal. Because with an LBD you love – and you do tend to love them – something fleetingly crosses your mind of all the LBDs that have existed and who has worn them. There's that sense of the collective memory about them. You might think of your mother, your grandmother. Like many of the most significant moments with clothes, it's an emotional thing.