Press release: introducing the Ultimate LBD is the one-stop shop for little black dresses and party wear so where better to find the essential Christmas party LBD? This year sees the launch of The Ultimate LBD, the first dress made by the online fashion brand, which champions all that is great about the iconic black dress. The dress has been designed by Hannah Marie Hutchison who has dressed the likes of Cheryl Cole, Kimberly Walsh, Natasha Kaplinsky, Sophie Anderton and now Britney Spears. So you can rest assured you’ll be red-carpet ready and ready to rub shoulders with the A-list in this LBD!

Just in time for Christmas, the Ultimate LBD from is the must-have LBD this party season. Made from soft touch jersey with secret stretch to accommodate all shapes and sizes, it’s double-lined and ruched for a super-flattering effect.The Ultimate LBD is both timeless and on-trend and features a sexy one-shoulder design with a decorative twist, which can be adapted to suit you. wanted to give the classic little black dress a contemporary update that would transcend seasons and suit women of all ages, styles and sizes. Available as a mini and a maxi, the Ultimate LBD is the perfect LBD for all occasions from elegant balls to cocktail parties and it’s great value too!The Ultimate Little Black Dress (Short), £75 is the perfect Saturday night party dress and is a great piece for those wishing to flash a little flesh whilst still retaining all the class and elegance the quintessential LBD has to offer.On the other hand if you’re attending a more formal affair or are a little more conscious of your body the Ultimate Little Black Dress (Long) Dress, £95 will nip, tuck and cover your figure in the most flattering way and get you noticed for all the right reasons.The Ultimate LBD is a dress that will be in your wardrobe for many years to come and will also make the perfect gift for someone special in your life. And since the Ultimate LBD suits all styles and shapes it’s a great ‘one dress fits all’ gift, saving you the last minute Christmas present panic.

Shop the Ultimate LBD here

About is the new and exciting destination for beautiful little black dresses, party dresses and accessories to complete your going out look. Shop the site for unique dresses, shoes, bags and jewellery from designer, high street and independent fashion brands, perfect for all special occasions. also offers a free one-to-one style advice service by phone or email, and its blog The Daily Style is a succulent source of all the latest trends, party, celebrity and fashion news.For more info please contact