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Occasions

Occasions need the best outfits. Discover elegant occasion dresses for weddings, black tie and events. Feel fabulous with these occasion dresses for formal occasions including our exclusive Little Black Dresses. Dresses for weddings, race days, parties and dinner dates are all here waiting for you. We've got you. Choose fabulous maxi, midi and mini styles from cocktail dresses to ballgowns. Opt for trends straight off the catwalk, be bold in this season’s brights or darkly alluring in our must-have LBDs. But most importantly, be simply stunning in a style of your own. . .happy browsing!

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Samantha Jane Navy Carrie Cocktail Dress
Woman wearing a navy blue evening gown with a white backgroundWoman wearing a navy blue evening gown with a textured background
Samantha Jane Blue Print Alice Cocktail DressSamantha Jane Blue Print Alice Cocktail Dress
Woman wearing a blue pleated dress on a white backgroundWoman wearing a blue pleated dress on a white background
Woman wearing a white and beige floral dress against a pink backgroundWoman wearing a white off-shoulder top and floral skirt against a pink background
Gina Bacconi NAVY / WHITE Romi Polka Dot Belt Tie Maxi DressGina Bacconi NAVY / WHITE Romi Polka Dot Belt Tie Maxi Dress
Watercolour DressWatercolour cinderella cocktail dress with gold style metallic belt
(4.4)
Gina Bacconi YELLOW India Chiffon Print DressGina Bacconi YELLOW India Chiffon Print Dress
Navy evening gown with sheer sleeves and beading on a plain backgroundNavy blue evening gown with sheer sleeves and a slit on a gray background
Samantha Jane Purple Serena Cocktail DressSamantha Jane Purple Serena Cocktail Dress
Woman wearing a floral dress against a pink backgroundWoman in a floral dress sitting on a stool against a pink background
Mascara London Shiny Jersey Ink Prom Dress
LBD Collection Copper Julia Cocktail DressLBD Collection Copper Julia Cocktail Dress
black Klara pleated dressWoman wearing a black dress with a belt in a room with white walls and a beige sofa.
LBD Exclusive Black Klara Dress Sale price£95.00 GBP
Save £7.20Gini London dressesWoman wearing a floral dress standing against a white wall.
Gini London Gini London Brown Ruffle Sleeve Floral Maxi Dress Sale price£40.80 GBP Regular price£48.00 GBP
Raishma Studio Blue Mavis Blue DressRaishma Studio Blue Mavis Blue Dress
Save £39.60Gina Bacconi FUCHSIA Dotty Elastic Waist Maxi DressGina Bacconi FUCHSIA Dotty Elastic Waist Maxi Dress
Gina Bacconi FUCHSIA Dotty Elastic Waist Maxi Dress Sale price£59.40 GBP Regular price£99.00 GBP
Gina Bacconi FUCHSIA Roberta Pleated Maxi DressGina Bacconi FUCHSIA Roberta Pleated Maxi Dress
Woman wearing a blue floral dress on a beige backgroundWoman wearing a blue floral dress on a beige background
Gina Bacconi GREEN Nancie Floral Mesh Faux Wrap DressGina Bacconi GREEN Nancie Floral Mesh Faux Wrap Dress
Woman wearing a floral dress with a blue hat on a plain backgroundWoman wearing a floral dress with a plain background
Gina Bacconi WEDGEWOOD Milana Printed Dress And JacketGina Bacconi WEDGEWOOD Milana Printed Dress And Jacket
Save £164.00Atom Label Lilac Janus DressAtom Label Lilac Janus Dress
Atom Label Lilac Janus Dress Sale price£45.00 GBP Regular price£209.00 GBP
Woman wearing a floral dress with long sleeves on a white backgroundWoman wearing a floral dress with a white background
Mascara London Diamond Jersey Silver GownMascara London Diamond Jersey Silver Gown
LBD Exclusive Yellow Scarlett Cocktail DressLBD Exclusive Yellow Scarlett Cocktail Dress
Gina Bacconi LAVENDAR Shawna Floral Tie Waist Maxi DressGina Bacconi LAVENDAR Shawna Floral Tie Waist Maxi Dress
Mascara London Beaded Straps Khaki Satin Gown
Save £18.00Gini London Black Luxe Gold Button Utility Shirt DressGini London Black Luxe Gold Button Utility Shirt Dress
Gini London Black Luxe Gold Button Utility Shirt Dress Sale price£42.00 GBP Regular price£60.00 GBP
Woman wearing a pink floral dress with a matching headpiece on a white backgroundWoman wearing a pink floral dress against a plain background
Samantha Jane Pink Lenora Dress Sale price£325.00 GBP
Gina Bacconi NAVY / WHITE Minnie Floral Print Belted DressGina Bacconi NAVY / WHITE Minnie Floral Print Belted Dress
Gina Bacconi NAVY / WHITE Spot Plisse Mini DressGina Bacconi NAVY / WHITE Spot Plisse Mini Dress
LBD Exclusive Gold Crystal DressLBD Exclusive Gold Satin Crystal Maxi Dress
LBD Exclusive Black Rosie Mini Party DressExclusibe black Rosie mini dress
LBD Exclusive Mia Champagne Maxi DressLBD Exclusive Mia Champagne Maxi Dress
Little Black Dress Champagne Scarlett Sequin DressLittle Black Dress Champagne Scarlett Sequin Dress-119932
Raishma Studio Blue Kaitlyn Blue DressRaishma Studio Blue Kaitlyn Blue Dress
LBD Collection Black Hourglass DressLBD Collection Black Hourglass Dress
Woman wearing a beige dress with a high slit, holding a black and white handbag, in a room with white walls and a white chair.
LBD Exclusive Beige After Dark Mini DressLBD Exclusive Beige After Dark Mini Dress
Miss Diva Kayli Diamante Strappy Block Heels in GoldMiss Diva Kayli Diamante Strappy Block Heels in Gold
Colour
Atom Label Colbalt Blue Carbon JumpsuitAtom Label Colbalt Blue Carbon Jumpsuit
Colour
A woman modeling a floor-length teal green evening gown with sheer bell sleeves, a V-neckline, and silver-toned embellishments on the bodice and skirt, standing against a light textured wall.A woman modeling a floor-length teal green evening gown with sheer bell sleeves, a V-neckline, and silver-toned embellishments on the bodice and skirt, standing against a light textured wall.
Honor Gold Jessica Sleeveless Maxi Dress in BlackHonor Gold Jessica Sleeveless Maxi Dress in Black-23512
A woman modeling a fitted knee-length champagne gold dress with 3D floral applique, ruffled long sleeves, and a high neckline against a neutral gray studio background.
Save £43.00True Decadence Pink Clarissa Ruffle DressTrue Decadence Pink Clarissa Ruffle Dress
True Decadence Pink Clarissa Ruffle Dress Sale price£176.00 GBP Regular price£219.00 GBP
Nazz Collection Black Magic Maxi DressNazz Collection Black Magic Maxi Dress
Gina Bacconi ROSE GOLD Monique Embroidered Sequin Godet Maxi DressGina Bacconi ROSE GOLD Monique Embroidered Sequin Godet Maxi Dress

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Occasions

How to Pick the Right Occasion Dress.

Read our 5 step simple guide to choosing the correct gown
for all occasions.

Check the size guides on our page. They have a small icon in
the centre on the right hand side of the page. Check your measurements first
using a tape measure then compare to the chart. Please make sure you measure in
CM if that is what the size chart shows. If you need further advice, check with
our Customer Concierge Team who can search up other measurements or
requirements if your size is not shown

What event is it?

A wedding guest dress should be fabulous, but try not to
outshine the bride. Ask yourself what the weather will be like. If you're off
to a beach wedding please bear in mind you will need to make sure your outfit
is cool and comfortable. Make sure a hat is lightweight and keeps your face
protected from the high UV rays. Or if it's a city wedding, check out the dress
code on your RSVP invitation from the bride or groom. If it's a formal dining
experience then a dancefloor party, make sure your outfit can last the mood
change. Best wedding guest outfits for this occasion include dresses with
jackets

Got a formal evening event or date night?

Browse our long
party gowns perfect for red carpet moments. Or take a look at our cocktail
dresses for chic elegance. Some events have a colour theme, but we do love our
black gowns for the ultimate in sophistication.

Ballgown needed?

Go aka Strictly style and discover our
stunning Cinderella ballgowns great for those special occasions such as prom
party or a charity ball

Finally, if you've got a prom, debuntante or pageant party
please be confident that your outfit with us is unique and one of a kind.
Choose a colour palette and buy a dress which most complements your skin tone.
On trend colours for the new season are black, blue and pillar box red gowns.