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Article: An interview with: Bernshaw designer Sara Brett

An interview with: Bernshaw designer Sara Brett
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An interview with: Bernshaw designer Sara Brett

Little Black Dress is pleased to announce we have the new and utterly gorgeous collection of dazzling Bernshaw dresses now on site. From timeless LBDs that will be your go-to for years to come to lovely lace styles and dazzlingly embellished gowns, there's something for every lady who loves a little luxury. Purveyors of party wear, Bernshaw have been supplying the elite with fabulous evening dresses for the red carpet since the forties and have since seen their dresses worn by the likes of Jean Shrimpton and even Twiggy. Today they grace the likes of pop stars and news readers, presenters and magazine covers. Designer Sara Brett (above left) described the new collection as "combining the glamorous and feminine Bernshaw signature, with a sophisticated modern look and an easy-to-wear feel." So to celebrate these luxurious new arrivals we spoke to the lovely Sara to find out more.

Tell us a bit about the new collection?

The new collection is very exciting focusing on this seasons' key trends, colours and fabrics. I have added to our hero pieces new shapes and fabrics for AW14. Versatile styles will take you from day to night and from one occasion to the next. It's all about being bold and adventurous. From left to right: Hepburn £299, Evelyn £365, Estelle green sequin dress £399, Busaba in black £335, Sadie £299. Shop Bernshaw dresses here.

Bernshaw has been designing since the forties, how has the brand developed?

We've moved with the times and trends and now focus on dresses for every occasion – from day to evening. Our brand awareness is key to our continued success, with our social media and web presence growing all the time.

Where do you take inspiration from for your designs?

From going out, whether it be to the cinema, dinner, theatre or art galleries. I'm always people watching and find that inspirational. I also look through magazines and online for ideas but I'm also really creative when I am travelling on holiday with my family.

How does it feel to have so many celebrities wearing your designs?

Its always a buzz to see my designs on a celebrity, in a magazine or on TV, but I get as much as a thrill seeing a real women looking fabulous in one of my Bernshaw designs. From left to right: Carol Vorderman, Kimberly Wyatt, Rachel Riley and Kimberly Walsh.

If you could dress anyone in the world who would it be?

I would love to dress The Duchess of Cambridge, Gwyneth Paltrow and Cheryl Fernandez-Versini.

Which celebs do you think are the best Bernshaw advocates?

Darcey Bussell, Kimberley Walsh, Lisa Snowden and Carol Vorderman.

What's the best bit about your job?

It has to be dressing up in all my wonderful Bernshaw creations.

Describe your own personal style in three words.

Calm, cool and creative.

What does the little black dress make you think of?

The LBD always oozes elegance and makes me think of Chanel.

Do you have an LBD icon?

It has to be Angelina Jolie, as not only is she beautiful on the outside but is an amazing ambassador for all the charity work she does and the causes she supports.

What's your go-to Saturday night dress?

My little Bernshaw PVC dress – it makes me look and feel super stylish and confident. Whenever I wear it, I get lots of compliments, even from people I don't know !

What are your top places to go out?

I love the Chiltern Firehouse – always fun to hangout and celeb spot! The Arts Club is a great place to go after dinner for a little dance.

What's your tipple of choice?

I love a Sea Breeze – I always order it wherever I go and would call myself an expert on where to get the best one ! When I'm in London it has to be Cecconi's restaurant. Take a look at the stunning new Bernshaw collection here.

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