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Article: Behind the scenes: LBD's SS13 shoot

Behind the scenes: LBD's SS13 shoot
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Behind the scenes: LBD's SS13 shoot

Ever wondered what it's like on a LBD photo shoot? Well wonder no more! Here's a sneak peek behind the scenes on our SS13 photo shoot which was shot in house at Photolink. We called in hundreds of dresses, shoes and bags for the SS13 photo shoot but only a few key pieces make the cut. That doesn't mean our lovely intern Jo escaped steaming every.single.dress though! From balloons and brollies to (hand-cut by Team LBD's fair hands) confetti and china teacups the SS13 props screamed summer and so did our gorgeous model's hair and make-up which has to be polished for every single shot. After a full day in our beautiful studios at Photolink, lots of tea and even more biscuits (yes, even models eat biscuits!) we were left with some spring-savvy stills to show off this season's collection. Keep your eyes peeled for new photos and product on the website soon. Shop SS13 at

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