Holly Willoughby dazzles in backless maxi dress

Even holding an over-sized Union Jack umbrella, Holly Willoughby was no less charming in her black velvet maxi dress gracing the red carpet of The Daily Mirror Pride of Britain Awards 2012. The beautiful TV presenter can be proud of her applause-winning look since the glamourous black maxi dress was from her own design collection. Well done Holly! Holly made sure she had all eyes on her by wisely opting for a black curve-hugging dress that showed the TV presenter's amazing figure and sexy back cleavage while the round neck and short sleeves emphasised her elegant style. The diamanté decoration around her neckline and back shimmered suitable for the star-studded occasion and the rich black velvet dress made it all the more sophisticated and perfect for the red carpet. To add a vampy edge to your understated style a la Holly choose a black evening dress that features sleeves and a round neck- this is a particluarly flattering cut if you have a curvy body shape like Ms Willoughby. Team with a pair of glittery heels and shinning diamanté accessories to nail the style.

BLESSUS Long Black Evening Dress, £189, Aftershock Jolie Shoe in Silver, £76, Fiorelli Stretch Crystal Wide Bracelet, £39.95, Fiorelli Imitation Rhodium Chain Loop Drop Earring with Crystal Bead, £8.95.