Little Black Friday - 24 November 2017

Black Friday 2017 is November 24 We gave you incredible discounts last year and here's what you can expect from us this Black Friday – massive discounts on gorgeous party dresses for eight days! Make sure you pin the date in your calendar and shop at our website - without the crowds! And for 8 days, you can expect great deals, on all of our unique boutique dresses. Make sure you save the date November 20 – November 27 (Cyber Monday), 2017. Deals of the day and fabulous giveaways are in the pipeline as are amazing party looks (and stunning dresses for all occasions unless you missed that part!). More details to follow.

Little Black Friday

Black Friday - just where did it come from? Well, it's a relatively new phenomenon in the UK. It comes from America and is a klaxon-call kick-starting Christmas shopping. Us Brits don't celebrate Thanksgiving but our US counterparts have been Black Friday sale shopping after their harvest festival since 1932! And although it can be very stressful navigating the offers and crowds this Friday, it doesn't have to be a horror movie.

What Can You Expect From Us This Year?

No need to panic, we will keep you up to date with all our offers - make sure you sign up to our email newsletters - we will send you exclusive offers and news updates at least three times a week Watch our web page or sign up to our newsletter for immediate deal alerts - coming soon. No hassle, no fuss - just discounts. In the comfort of your own home/desk/train/coffee shop - just about anywhere. . . Always online - now with easier returns and free delivery with an easy to use shop on Instagram too. Did we mention free delivery? Absolutely!

Highlights from Black Friday Last Year

Most popular deal on Black Friday? Most popular deals last year proved to be from our own Little Black Dress exclusive collection and the Alesha Dixon range of party dresses. The Rose Print Bandeau Dress from Alesha's exclusive collection for AW16 was our Little Black Friday best seller. Sistaglam by Jessica Wright, Goddiva and Gatsby Lady were other top dresses sold during the shopping weekend. Christmas party dresses were the top buy, next to evening dresses and special occasion wear. Don't miss similar deals this year with added competition giveaways to get your Christmas party season in full swing.

Top Tips - Say Yes to the Dress

1. Check out all the deal offers - we will be alerting you to the top buys during November. 2. Sign up to our newsletter (you will see our link to Join the Party on our homepage, bottom icon) 3. Do your research - again keep tabs on this website as deals will be communicated regularly. 4. Look for early-bird shopper discounts - if you've signed up to our VIP list we will send you alerts. 5. Browse before you shop - again sign up and we can send you exclusive access to our VIP Alesha Dixon and Little Black Dress customers. Shop sale discounts 24 hours before Black Friday begins. So for a headache free experience this November 24 , sign up with Little Black Dress - Black Friday has never looked so easy peasy, lemon squeezy. . .

Quick Facts: What Time Did Black Friday Start?

Black Friday went live just after midnight in 2016 (great news for all those night owls. . .) But continued until Cyber Monday at midnight, so plenty of time for catch up. But when stock is gone, it really is gone. . .

How Many Visitors Were Shopping Black Friday on a Mobile Device?

Over the five day Black Friday frenzy, we had 36,255 sessions - that's people shopping via their phone or android mobile device. Across the world this figure reached a staggering 1.2 billion people. Wow! On laptops - we experienced 17,253 sessions and a further 9,951 sessions from people buying using a tablet. Phew! So the message here folks is to plan and shop early - watch this space for early sign up.