Jess for Little Black Dress - Read the Edit
With her pin-sharp business acumen, The Apprentice star Jess Cunningham has been hired. . .by your favourite premium occasion-wear brand Little Black Dress.
Jess brings her ability to inject high-energy into a vibrant collection of 12 fashion pieces - Jess for Little Black Dress - exclusively for us (and we're so excited here at Little Black Dress HQ).
It's a pioneering move to bring fast fashion (that's fashion straight off the catwalk and celebrity inspired) to our premium range – with each capsule expected to refresh every three weeks. So that's new styles. Every three weeks. Yay!
"This capsule is bursting with summer vibes, " Jessica explained: " It's perfect for Saturday nights, or for summer parties and festivals.”
Celebrity Big Brother Star - Jess Cunningham
Shareholder and TV personality Alesha Dixon has given the thumbs up alongside CEO Mark Evans and directors David Walter and Ian Langley at Little Black Dress.
"Jess will bring her infectious passion, dynamism and entrepreneurial spirit to LBD. We're excited to be working together.
"The launch luxe for less range is something that our customers have been asking for. They want special dresses for those everyday special nights out, but at a price that won't break the bank.
"The luxe for less range will be beautifully wrapped and boxed to create that premium experience. Finding something different, unique and celeb inspired has just got easier."Caption: Claude Littner
Claude Littner is a hard-hitting judge on the BBC's The Apprentice alongside Alan Sugar and Karen Brady. He said: "Jessica is high-energy, high-spirited and has a keen eye for fashion. It's no wonder she has found her niche in the market. Jessica made her mark as a stand out candidate on The Appprentice. Her new venture looks like a smart move and should resonate with young women everywhere.”
The Jess Collection
The collection features jumpsuits, two-piece outfits as well as dresses. The celebrity Luxe for Less collection is exclusive to Little Black Dress – we currently are enjoying our third year with TV personality Alesha Dixon, who is also a shareholder at LBD HQ and sits on our board of directors.
"Our mission remains,” Mark added "to help every woman feel fabulous no matter what the event or occasion.”