New to LBD: Jolaby dresses

Here at Little Black Dress, we're itching to tell you all about the launch of upcoming, independent fashion label Jolaby to our site. Founded by Joanne Lackenby and produced in the UK, the brand boasts celebrity fans including Corrie's Michelle Keegan and Cleo Higgins! Jolaby specialise in creating interesting and unique dresses that don't look like they've come from the high-street. Team LBD think they're the perfect choice if you are looking for something a little bit different to wear to a party or special occasion; we all know the right dress can make your event a memorable one. We're sure you'll love Jolaby's fashion forward designs, as they combine on-trend prints with angular tailoring, using interesting techniques to create stunning pieces. Key features of the Jolaby Look include ruched detailing, cute bows, striking draping and crafted leather buckles. This season they remain true to the key SS13 floral trend and our long time love of slimming colour blocking so there's a pattern and style for every body shape. Left to right, all Jolaby: V-Neck Ruched Dress with Puff Sleeves in Print, £129; Waterfall Dress in French Blue, £129; Drape Side Tulip Dress in French Blue, £135. Aside from their distinctive designs, Jolaby's unique selling point is that every dress comes in a handy one-size-fits-all. We love how the clever design of each dress allows it to not only fit, but flatter a variety of body shapes and sizes. With Jolaby you don't need to worry about which size to order, as you know your dress is going to look amazing from the moment you click to purchase. Left to right, all Jolaby: Waterfall Back Black Dress, £169; Long Strap Front Dress in Pink and Orange, £155; Waterfall Back Purple Dress, £169. If on-size-fits-all or ruffles-a-plenty isn't really your style Jolaby have added some gorgeous office-appropriate pencil dresses and slinky, more subdued summer maxi dresses to their collection at LBD. What do you think? Shop all Jolaby dresses here.