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Occasion Dresses

Be fabulous this new season with our  elegant occasion dresses. Dress up with our extra special formal and trendy gowns with easy payment options and free UK delivery. No matter where you’re going, we guarantee you’ll find something perfect within our collection. Search the best collection in the UK of UK brands and exclusive LBDs. Designed with every bodyshape in mind, you’ll find that perfect occasionwear dress to take you through the year and beyond!

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Save £15.00Woman wearing a red dress with yellow details standing in a sunlit outdoor setting.Gini London Pink Ruffle Sleeves Broderie Sun Dress
Gini London Pink Ruffle Sleeves Broderie Sun Dress Sale price£45.00 GBP Regular price£60.00 GBP
Save £9.60Gini London Red Gypsy Puff Sleeves Midaxi DressGini London Red Gypsy Puff Sleeves Midaxi Dress
Gini London Red Gypsy Puff Sleeves Midaxi Dress Sale price£38.40 GBP Regular price£48.00 GBP
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A woman modeling a floor-length teal green evening gown with sheer bell sleeves, a V-neckline, and silver-toned embellishments on the bodice and skirt, standing against a light textured wall.A woman modeling a floor-length teal green evening gown with sheer bell sleeves, a V-neckline, and silver-toned embellishments on the bodice and skirt, standing against a light textured wall.
A woman modeling a fitted knee-length champagne gold dress with 3D floral applique, ruffled long sleeves, and a high neckline against a neutral gray studio background.

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Short or long - which is best for me?

Occasion dresses are fun to buy but which should you choose?
Long or short? See our simple 7 point guide below for a quick glance at some
simple suggestions (remember these are guidelines only, always aim to feel good
in your dresses, this shines through.

A formal event - usually go for a long evening dress in
either satin, velvet or embellishments. Perfect for sitting for a dinner
function, and then gracefully dancing the night away.

Race Day, Ladies Day
dressing rules - go for a cocktail dress. This is a fabulous knee-high or mid
calf gown often with sleeves as some events like Ascot actually ban shoulders
and arms being bared in certain enclosures.

Date night - go shorter to a mini dress length. All rules
are out, just make them stare.

Weddings, bridesmaids and Mother of the Bride - always try
to follow the dress code and colour theme. White is generally a big no. But
black can now be worn to weddings and look ultra chic. Some brides dress their
retinues in black long gowns.

Mother of the Brides usually opt for a complementary colour
to the groom or bride, with a below-the-knee cocktail gown with hat and clutch
bag.

Funeral - try for black, a modest style cocktail dress with
sleeves and sits below the knee.

Prom Party or red carpet event. Go bold or go home.
Lust-worthy gowns should suit your bodyshape. Go for curves, if you're lucky
enough to have them, or beautiful sleek, slender trumpet style dresses or
fishtail gowns.

Graduation dresses - can be long or short. Often depends on
the climate as some pictures are taken outside.