Occasions

Occasions need the best outfits. Discover elegant occasion dresses for weddings, black tie and events. Feel fabulous with these occasion dresses for formal occasions including our exclusive Little Black Dresses. Dresses for weddings, race days, parties and dinner dates are all here waiting for you. We've got you. Choose fabulous maxi, midi and mini styles from cocktail dresses to ballgowns. Opt for trends straight off the catwalk, be bold in this season’s brights or darkly alluring in our must-have LBDs. But most importantly, be simply stunning in a style of your own. . .happy browsing!

Woman wearing a white lace dress standing in front of a curtain.

Woman in a white lace dress standing in front of a curtain

Nazz Collection White Hypnotic Maxi Dress

£110.00 GBP

Gini London Pink Bardot Trapeze Maxi Dress

£49.30 GBP

Exclusively by Samantha Jane. Annie Dress

Samantha Jane Raspberry Annie Shimmer Dress

£425.00 GBP

Woman wearing a floral dress standing against a white wall.

Gini London Gini London Brown Ruffle Sleeve Floral Maxi Dress

£43.20 GBP

Keira White Halterneck Backless Maxi Dress - Front View | Honor Gold

Honor Gold Keira White Halterneck Backless Maxi Dress

£165.00 GBP

Atom Label Navy Rhodium Jumpsuit

£209.00 GBP

Atom Label SS26 Oxygen dress in abstract print

£219.00 GBP

Woman wearing a white dress with colorful floral patterns standing outdoors.

Woman wearing a floral dress standing next to a potted plant.

AX Paris Lilac Floral Summer Dress

£55.00 GBP

Sold out

Woman wearing a strapless yellow dress in a bright room

LBD Exclusive Lemon Viviene Party Dress

£79.00 GBP

LBD Collection Red Hourglass Dress

£99.00 GBP

Raishma Couture White Gwen White Jumpsuit

£285.00 GBP

Pink feathered headband on a light gray background

Woman wearing a decorative headpiece with a plain background

Gina Bacconi Antique Rose Crystal Headband

£75.00 GBP

Woman in a brown dress standing on a balcony with greenery in the background

Woman in a brown dress standing on a balcony with green trees in the background

AX Paris Chocolate Halter Neck Wedding Guest Dress

£60.00 GBP

Keira Black Halterneck Backless Maxi Dress - Front View | Honor Gold

Honor Gold Keira Black Halterneck Backless Maxi Dress

£165.00 GBP

Gini London Navy Cotton Floral Print Puff Ball Midi Dress

£61.20 GBP

Woman wearing a black evening gown with gold detailing in a room with white curtains.

Woman wearing a black and gold patterned dress standing against a white curtain.

Nazz Collection Black Rose Hypnotic Maxi Dress

£110.00 GBP

Woman wearing a pink dress with floral details against a light pink background

Samantha Jane Pink Sammi Cocktail Dress

£315.00 GBP

Watercolour cinderella cocktail dress with gold style metallic belt

LBD Collection The Watercolour Dress

£165.00 GBP

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Woman wearing a beige lace dress standing in front of a curtain.

Woman in a beige lace dress standing in front of a curtain

Nazz Collection Champagne Hypnotic Maxi Dress

£110.00 GBP

Gini London Pink Watercolour Floral Print Ruffle Midaxi Dress

£46.80 GBP

Woman wearing a black dress with gold patterns against a white curtain background

Woman wearing a black and gold patterned evening gown in front of white curtains.

Nazz Collection Black Nyla Maxi Dress

£99.00 GBP

Gini London Gini London Multi Floral Jacquard Chiffon Midi Dress

£43.20 GBP

Woman wearing a floral dress with pink and red flowers against a light pink background

pink Carrie Designer dress exclusive to Little Black Dress

Samantha Jane Pink Carrie Cocktail Dress

£375.00 GBP

Gini London White V Neck Foil Midi Skater Dress

£41.40 GBP

Gini London Red Satin Jacquard Midi Dress

£49.50 GBP

Gini London Pink Floral Print Sparkle Chiffon Wrap Midi Dress

£58.50 GBP

Gini London Black Luxe Gold Button Utility Shirt Dress

£54.00 GBP

Mascara London Shiny Jersey Ink Prom Dress

£310.00 GBP

Gina Bacconi FUCHSIA Miller Sequin V Neck Maxi Dress

£199.00 GBP

Woman wearing a light green lace dress with a matching fascinator on a plain background

Woman wearing a light blue lace dress on a white background

Gina Bacconi SAGE Genny Cap Sleeve Midi Length Sequin Lace Dress

£250.00 GBP

Gini London Blue Floral Occasion Halter Maxi Dress

£40.60 GBP

Gini London Blue Tie Dye Print Wrap Midi Dress

£55.80 GBP

Gini London Blush Embelish Strappy Maxi Dress

£140.00 GBP

Gini London Mono Stencil Linen Mix Belted Trapeze Dress

£52.20 GBP

Red Bardot Jewell Dress 89417

£545.00 GBP

Woman wearing a pink dress with floral embellishments against a light background

Woman wearing a pink dress with circular patterns against a light background

Samantha Jane Raspberry Sammi Cocktail Dress

£315.00 GBP

Samantha Jane Mint Sammi Cocktail Dress

£315.00 GBP

Mascara London Beaded Straps Khaki Satin Gown

£269.00 GBP

Woman wearing a floral dress with a beige background

Woman wearing a floral dress standing in a neutral setting

Raishma Studio Blue Lea Dress

£185.00 GBP

Samantha Jane Beige Thea Dress

£87.00 GBP

Woman wearing a pink floral dress with gold trim on a white background

Woman wearing a pink floral dress with gold details on a white background

Samantha Jane Pink Orla Beach Dress

£98.00 GBP

Gina Bacconi Pink Floral Talia Fit & Flare Midi Dress

£280.00 GBP

Samantha Jane Lemon Layla Resort Dress

£125.00 GBP

Gina Bacconi YELLOW Peggy Short Faux Wrap V Neck Dress

£140.00 GBP

LBD Exclusive Yellow Scarlett Cocktail Dress

£69.00 GBP

Woman wearing a yellow floral dress against a white background

Woman wearing a yellow dress with a white background

Samantha Jane Yellow Orla Beach Dress

£98.00 GBP

Samantha Jane Green Lucy Cocktail Dress

£290.00 GBP

Woman wearing a navy one-shoulder dress on a light gray background

Navy one-shoulder dress with ruffle detail on a white background

Gina Bacconi MIDNIGHT Darby One Shoulder Frill Dress

£280.00 GBP

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Occasions

How to Pick the Right Occasion Dress.

Read our 5 step simple guide to choosing the correct gown
for all occasions.

Check the size guides on our page. They have a small icon in
the centre on the right hand side of the page. Check your measurements first
using a tape measure then compare to the chart. Please make sure you measure in
CM if that is what the size chart shows. If you need further advice, check with
our Customer Concierge Team who can search up other measurements or
requirements if your size is not shown

What event is it?

A wedding guest dress should be fabulous, but try not to
outshine the bride. Ask yourself what the weather will be like. If you're off
to a beach wedding please bear in mind you will need to make sure your outfit
is cool and comfortable. Make sure a hat is lightweight and keeps your face
protected from the high UV rays. Or if it's a city wedding, check out the dress
code on your RSVP invitation from the bride or groom. If it's a formal dining
experience then a dancefloor party, make sure your outfit can last the mood
change. Best wedding guest outfits for this occasion include dresses with
jackets

Got a formal evening event or date night?

Browse our long
party gowns perfect for red carpet moments. Or take a look at our cocktail
dresses for chic elegance. Some events have a colour theme, but we do love our
black gowns for the ultimate in sophistication.

Ballgown needed?

Go aka Strictly style and discover our
stunning Cinderella ballgowns great for those special occasions such as prom
party or a charity ball

Finally, if you've got a prom, debuntante or pageant party
please be confident that your outfit with us is unique and one of a kind.
Choose a colour palette and buy a dress which most complements your skin tone.
On trend colours for the new season are black, blue and pillar box red gowns.

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