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Occasions

Occasions need the best outfits. Discover elegant occasion dresses for weddings, black tie and events. Feel fabulous with these occasion dresses for formal occasions including our exclusive Little Black Dresses. Dresses for weddings, race days, parties and dinner dates are all here waiting for you. We've got you. Choose fabulous maxi, midi and mini styles from cocktail dresses to ballgowns. Opt for trends straight off the catwalk, be bold in this season’s brights or darkly alluring in our must-have LBDs. But most importantly, be simply stunning in a style of your own. . .happy browsing!

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Woman wearing a white lace dress standing in front of a curtain.Woman in a white lace dress standing in front of a curtain
Save £8.70Gini London Pink Bardot Trapeze Maxi DressGini London Pink Bardot Trapeze Maxi Dress
Gini London Pink Bardot Trapeze Maxi Dress Sale price£49.30 GBP Regular price£58.00 GBP
Annie in PinkExclusively by Samantha Jane.  Annie Dress
Save £7.20Gini London dressesWoman wearing a floral dress standing against a white wall.
Gini London Gini London Brown Ruffle Sleeve Floral Maxi Dress Sale price£40.80 GBP Regular price£48.00 GBP
Keira White Halterneck Backless Maxi Dress - Front View | Honor GoldKeira White Halterneck Backless Maxi Dress - Back View | Honor Gold
Atom Label Navy Rhodium JumpsuitAtom Label Navy Rhodium Jumpsuit
Atom Label Navy Rhodium Jumpsuit Sale price£209.00 GBP
Atom Label SS26 Oxygen dress in abstract printAtom Label SS26 Oxygen dress in abstract print
Colour
Woman wearing a white dress with colorful floral patterns standing outdoors.Woman wearing a floral dress standing next to a potted plant.
Sold outyellow vivienne party dressWoman wearing a strapless yellow dress in a bright room
LBD Collection Red Hourglass DressLBD Collection Red Hourglass Dress
Raishma Couture White Gwen White JumpsuitRaishma Couture White Gwen White Jumpsuit
Save £15.00Pink feathered headband on a light gray backgroundWoman wearing a decorative headpiece with a plain background
Gina Bacconi Antique Rose Crystal Headband Sale price£60.00 GBP Regular price£75.00 GBP
Woman in a brown dress standing on a balcony with greenery in the backgroundWoman in a brown dress standing on a balcony with green trees in the background
Keira Black Halterneck Backless Maxi Dress - Front View | Honor GoldKeira Black Halterneck Backless Maxi Dress - Back View | Honor Gold
Gini London Navy Cotton Floral Print Puff Ball Midi DressGini London Navy Cotton Floral Print Puff Ball Midi Dress
Woman wearing a black evening gown with gold detailing in a room with white curtains.Woman wearing a black and gold patterned dress standing against a white curtain.
Woman wearing a pink dress with floral details against a light pink background
Watercolour DressWatercolour cinderella cocktail dress with gold style metallic belt
(4.4)
Woman wearing a beige lace dress standing in front of a curtain.Woman in a beige lace dress standing in front of a curtain
Save £7.80Gini London Pink Watercolour Floral Print Ruffle Midaxi DressGini London Pink Watercolour Floral Print Ruffle Midaxi Dress
Gini London Pink Watercolour Floral Print Ruffle Midaxi Dress Sale price£44.20 GBP Regular price£52.00 GBP
Woman wearing a black dress with gold patterns against a white curtain backgroundWoman wearing a black and gold patterned evening gown in front of white curtains.
Save £7.20Gini London Gini London Multi Floral Jacquard Chiffon Midi DressGini London Gini London Multi Floral Jacquard Chiffon Midi Dress
Gini London Gini London Multi Floral Jacquard Chiffon Midi Dress Sale price£40.80 GBP Regular price£48.00 GBP
Woman wearing a floral dress with pink and red flowers against a light pink backgroundpink Carrie Designer dress exclusive to Little Black Dress
Save £6.90White V Neck Foil Midi Skater DressWhite V Neck Foil Midi Skater Dress
White V Neck Foil Midi Skater Dress Sale price£39.10 GBP Regular price£46.00 GBP
Save £8.25Gini London Red Satin Jacquard Midi DressGini London Red Satin Jacquard Midi Dress
Gini London Red Satin Jacquard Midi Dress Sale price£46.75 GBP Regular price£55.00 GBP
Save £9.75Gini London Pink Floral Print Sparkle Chiffon Wrap Midi DressDresses for Every Occasion
Gini London Pink Floral Print Sparkle Chiffon Wrap Midi Dress Sale price£55.25 GBP Regular price£65.00 GBP
Save £9.00Gini London Black Luxe Gold Button Utility Shirt DressGini London Black Luxe Gold Button Utility Shirt Dress
Gini London Black Luxe Gold Button Utility Shirt Dress Sale price£51.00 GBP Regular price£60.00 GBP
Mascara London Shiny Jersey Ink Prom Dress
Save £40.00Gina Bacconi FUCHSIA Miller Sequin V Neck Maxi DressGina Bacconi FUCHSIA Miller Sequin V Neck Maxi Dress
Gina Bacconi FUCHSIA Miller Sequin V Neck Maxi Dress Sale price£159.00 GBP Regular price£199.00 GBP
Save £50.00Woman wearing a light green lace dress with a matching fascinator on a plain backgroundWoman wearing a light blue lace dress on a white background
Gina Bacconi SAGE Genny Cap Sleeve Midi Length Sequin Lace Dress Sale price£200.00 GBP Regular price£250.00 GBP
Save £17.40Gini London Blue Floral Occasion Halter Maxi DressGini London Blue Floral Occasion Halter Maxi Dress
Gini London Blue Floral Occasion Halter Maxi Dress Sale price£40.60 GBP Regular price£58.00 GBP
Save £9.30Gini London Blue Tie Dye Print Wrap Midi DressGini London Blue Tie Dye Print Wrap Midi Dress
Gini London Blue Tie Dye Print Wrap Midi Dress Sale price£52.70 GBP Regular price£62.00 GBP
Gini London Blush Embelish Strappy Maxi DressGini London Blush Embelish Strappy Maxi Dress
Save £8.70Gini London Mono Stencil Linen Mix Belted Trapeze DressGini London Mono Stencil Linen Mix Belted Trapeze Dress
Gini London Mono Stencil Linen Mix Belted Trapeze Dress Sale price£49.30 GBP Regular price£58.00 GBP
Sold outSave £7.80Pink V Neck Soft Crinkle Finish Ruffle Bias Midi DressPink V Neck Soft Crinkle Finish Ruffle Bias Midi Dress
Pink V Neck Soft Crinkle Finish Ruffle Bias Midi Dress Sale price£44.20 GBP Regular price£52.00 GBP
Color
Red prom dress by Amarrared prom dress
Red Bardot Jewell Dress 89417 Sale price£545.00 GBP
Woman wearing a pink dress with floral embellishments against a light backgroundWoman wearing a pink dress with circular patterns against a light background
Samantha Jane Mint Sammi Cocktail DressSamantha Jane Mint Sammi Cocktail Dress
Mascara London Beaded Straps Khaki Satin Gown
Woman wearing a floral dress with a beige backgroundWoman wearing a floral dress standing in a neutral setting
Raishma Studio Blue Lea Dress Sale price£185.00 GBP
Samantha Jane Beige Thea Dress
Samantha Jane Beige Thea Dress Sale price£87.00 GBP
Woman wearing a pink floral dress with gold trim on a white backgroundWoman wearing a pink floral dress with gold details on a white background
Save £56.00fit and flare print dresspink wedding guest dress
Gina Bacconi Pink Floral Talia Fit & Flare Midi Dress Sale price£224.00 GBP Regular price£280.00 GBP
Samantha Jane Lemon Layla Resort DressSamantha Jane Lemon Layla Resort Dress
Save £28.00Gina Bacconi YELLOW Peggy Short Faux Wrap V Neck DressGina Bacconi YELLOW Peggy Short Faux Wrap V Neck Dress
Gina Bacconi YELLOW Peggy Short Faux Wrap V Neck Dress Sale price£112.00 GBP Regular price£140.00 GBP
LBD Exclusive Yellow Scarlett Cocktail DressLBD Exclusive Yellow Scarlett Cocktail Dress
Woman wearing a yellow floral dress against a white backgroundWoman wearing a yellow dress with a white background
Samantha Jane Lucy Green DressSamantha Jane Green Lucy Cocktail Dress

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Occasions

How to Pick the Right Occasion Dress.

Read our 5 step simple guide to choosing the correct gown
for all occasions.

Check the size guides on our page. They have a small icon in
the centre on the right hand side of the page. Check your measurements first
using a tape measure then compare to the chart. Please make sure you measure in
CM if that is what the size chart shows. If you need further advice, check with
our Customer Concierge Team who can search up other measurements or
requirements if your size is not shown

What event is it?

A wedding guest dress should be fabulous, but try not to
outshine the bride. Ask yourself what the weather will be like. If you're off
to a beach wedding please bear in mind you will need to make sure your outfit
is cool and comfortable. Make sure a hat is lightweight and keeps your face
protected from the high UV rays. Or if it's a city wedding, check out the dress
code on your RSVP invitation from the bride or groom. If it's a formal dining
experience then a dancefloor party, make sure your outfit can last the mood
change. Best wedding guest outfits for this occasion include dresses with
jackets

Got a formal evening event or date night?

Browse our long
party gowns perfect for red carpet moments. Or take a look at our cocktail
dresses for chic elegance. Some events have a colour theme, but we do love our
black gowns for the ultimate in sophistication.

Ballgown needed?

Go aka Strictly style and discover our
stunning Cinderella ballgowns great for those special occasions such as prom
party or a charity ball

Finally, if you've got a prom, debuntante or pageant party
please be confident that your outfit with us is unique and one of a kind.
Choose a colour palette and buy a dress which most complements your skin tone.
On trend colours for the new season are black, blue and pillar box red gowns.