Great Gatsby Fashion: introducing 20s inspired brand, Gatsbylady

Since Baz Luhrmann's 2013 adaptation of The Great Gatsby, we can't take our eyes off all the modern day Great Gatsby fashion and more specifically, timeless flapper dresses. The iconic dress is not only perfect for that all-important fancy dress party, but it's also a fabulous Saturday night alternative. Top of the flapper-dress-fan-club are celebrity fashionistas, with 20s inspired dresses becoming their go-to pieces when dressing for the red carpet. Whether they're putting a modern twist on the iconic look like Jennifer Garner at this year's Oscars, or fully embracing the era like Katy Perry in a head-to-toe vintage look, it's clear there's a flapper dress for everyone.

If you want to try the flapper dress in a fresh and contemporary style, or maybe you want to go all out and channel Daisy Buchanan, then we have the perfect new LBD brand for you. Gatsbylady offer periodic pieces with intricate hand-embellished sequins and beautiful sheer detailing that look as if they've been transported straight from the 1920s. Ranging in shape from loose shift dresses, cinched waist skater styles and floaty capes, there is certainly a Gatsbylady dress for you!

The complete 20s look

If you want to fully embrace the flapper dress with a look that oozes Great Gatsby glamour, then the

Get the Look: Gatsbylady Great Gatsby Flapper Dress in Black and Nude £55, Moda in Pelle Coby Shoe in Black Leather £45.95, Aftershock London Mackenzie Clutch Bag in Black £44, Johnny Loves Rosie Erin Elizabeth Rhinestone Headband £12

Feeling Unique

Embellished pieces are the perfect eye-catching party dress, so for those who like to stand out on a Saturday night, the

Get the Look: Gatsbylady Cape Wedding Flapper Dress in Cream £49, Moda in Pelle Rizora Shoe in Silver £49.95, Aftershock London Ruth Clutch in White £44, Johnny Loves Rosie Pearl Ball Necklace in Silver £8, Krystal London Surrounded Teardrop Earrings £30

Modern-day Daisy

A classic LBD is perfect for those who want to try the flapper dress but aren't yet ready to dedicate their look to the retro era. Pair the black embellished

Get the Look: Gatsbylady Great Gatsby Flapper Dress in Navy Blue and Black £55, Aftershock London Lydia Pointed High Heels in Black £69, Aftershock London Valerie Clutch in Orange £54, Krystal London Tiger Drop Earrings £35, Johnny Loves Rosie Beaded Leaf Headband in Bronze £19.50

Summer Inspired

Hoping to shimmer your way into the limelight this summer? Well look no further than the Gatsbylady Prom Dress in Cream, £49, which oozes 20s glamour with its silver sequinned bodice and cinched waist that offers a current alternative to the usual shift-style flapper dress. Pair with on-trend SS'14 pastel earrings and silver accessories for a glamorous Gatsby inspired look.

Get the Look: Gatsbylady Prom Dress in Cream £49, Zandra Rhodes Bella Bag in Silver Glitter £45, Aftershock London Lucy Peep Toe Heel in Grey £74, Krystal London Linked Bracelet £60, Krystal London Natal Earrings £30 Shop pure Gatsby Glamour here