The Ultimate LBD unveiled during London Cocktail Week

There were sore heads all round in the LBD office this morning, after a fantastic time spent at Kettner's Champagne Bar in London's Soho last night. Throughout London Cocktail Week (8-14 October), Kettner's will be serving up the delicious LBD Cocktail (created exclusively for Little Black Dress). We invited a select group of journalists to come along and try our flirty cocktail – and get a sneak peek of the Ultimate LBD, our very first own-brand dress launching on the site in two weeks! The night was a resounding success. As one of London's most legendary establishments, the gorgeous and glamorous Kettner's provided the perfect setting for our little soiree. We'll be launching the Ultimate LBD at the end of October, a beautiful one-shouldered black cocktail dress made from luxurious soft-touch jersey. Created by one of our favourite designers (but with a price tag that is definitely more high street than haute couture) the dress is 100% British and we are very, very excited about revealing it to you. Watch this space!