To celebrate the launch of our brand new way of shopping that allows you to cleverly choose your perfect dress by your party mood, rather than just whichever event you're attending, we interviewed five fashionistas to inspire you. From bloggers, presenters and celebrities we delved into their gorgeous closets to find out what their style was, whether classic, sexy, glamorous, unique or feminine and all the tips you might need to emulate it.
Blogger and model Nada Adelle talks us through her Hepburn-esque style, her favourite autumn/winter trend and her turn to style icon. Read the feature here
Model, X Factor dancer and blogger Danielle Peazer talks all things sexy, her top tips for head-turning style and what she's most likely to be doing on the dancefloor on a night out. Read the feature here.
Her purple hair is the perfect expression of her fabulous unique style, Manchester's biggest blogger, Victoria from In The Frow talks us through her must-read style tips, her perfect LBD and more.
Living the LA lifestyle, we spoke to stylist, presenter and blogger Electra Formosa about her beautiful feminine style and favourite places to go out in LA. Read her feature.
Blogger Julia Lundin gives us her top style tips for her timeless classic style and takes us for a walk in the park in our LBD Collection Marilyn dress. And find out the ins and outs of being a blogger and what inspired Julia to start her whimsical fashion blog.
Find out your party mood and be inspired by celebrities, the brands you love, get our style tips and discover the places we know you'll love.