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Occasions

Occasions need the best outfits. Discover elegant occasion dresses for weddings, black tie and events. Feel fabulous with these occasion dresses for formal occasions including our exclusive Little Black Dresses. Dresses for weddings, race days, parties and dinner dates are all here waiting for you. We've got you. Choose fabulous maxi, midi and mini styles from cocktail dresses to ballgowns. Opt for trends straight off the catwalk, be bold in this season’s brights or darkly alluring in our must-have LBDs. But most importantly, be simply stunning in a style of your own. . .happy browsing!

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Woman wearing a black top and white pleated skirt on a gray backgroundWoman wearing a black blazer and white pleated skirt on a gray background
Elena Pale-Stone Asymmetric Cut-Out Satin Bridesmaid Maxi-Dress-image-1Elena Pale-Stone Asymmetric Cut-Out Satin Bridesmaid Maxi-Dress-image-2
Colour
LBD Exclusive Gold Chiara DressGold Chiara Satin Evening Dress
Woman wearing a green floral dress on a white backgroundWoman wearing a green floral dress on a white background
Woman wearing a pink floral dress on a white backgroundWoman wearing a pink floral dress on a white background
Atom Label Chocolate Carbon jumpsuitAtom Label Chocolate Carbon jumpsuit
Colour
Woman wearing a blue floral dress on a gray backgroundWoman wearing a blue floral dress on a white background
Samantha Jane Mint Grace Cocktail DressSamantha Jane Mint Grace Cocktail Dress
Woman wearing a navy floral dress on a plain backgroundWoman wearing a navy floral dress against a plain background
Woman wearing a green dress with a ruffled top on a plain backgroundWoman wearing a green dress with ruffled sleeves on a gray background
Woman wearing a floral dress on a plain backgroundWoman wearing a floral dress on a gray background
pink Samantha Jane Cocktail Dress ChrissySamantha Jane Pink Chrissy Cocktail Dress
Gina Bacconi Orchid Medium Disc FascinatorGina Bacconi Orchid Medium Disc Fascinator
LBD Exclusive Powder Blue Claudia Cocktail DressLBD Exclusive Powder Blue Claudia Cocktail Dress
Gina Bacconi Navy Medium Disc FascinatorGina Bacconi Navy Medium Disc Fascinator
Save £120.00Gina bacconi Bridget Print Dress
Gina Bacconi Bridget Printed Tiered Dress With Trim Sale price£120.00 GBP Regular price£240.00 GBP
Woman wearing a white dress with gold buttons in a minimalistic room.Woman wearing a white dress against a white wall
Save £51.00Gina Bacconi Leopard Mimi Godet Pussy Bow DressGina Bacconi Leopard Mimi Godet Pussy Bow Dress
Gina Bacconi Leopard Mimi Godet Pussy Bow Dress Sale price£69.00 GBP Regular price£120.00 GBP
Colour
Nazz Collection Black Senseless Sequin Maxi DressNazz Collection Black Senseless Sequin Maxi Dress
Honor Gold Aubrey Floral Cocktail Dress-0Honor Gold Aubrey Floral Cocktail Dress-0
Honor Gold Aubrey Floral Cocktail Dress Sale priceFrom £82.00 GBP
LBD Exclusive Champagne Claudia Cocktail DressLBD Exclusive Champagne Claudia Cocktail Dress
Mascara London Diamond Jersey Silver GownMascara London Diamond Jersey Silver Gown
LBD Exclusive Powder Blue Elara Bardot GownLBD Exclusive Powder Blue Elara Bardot Gown
Gina Bacconi Twilight Small Oval FascinatorGina Bacconi Twilight Small Oval Fascinator
Prom bookings now being taken
(5.0)
red prom dressred prom dress ruffle skirt
Red 89511 Ball Gown Sale price£595.00 GBP
Woman wearing a navy blue dress with bead details against a light pink backgroundSamantha Jane exclusive wedding guest dress called Sammi
long satin forest green Mascara London prom dressMascara London long prom dress in forest green in store exclusive
Woman wearing a blue strapless gown with a slit on a white background, branded 'Mascara London'.Woman wearing a strapless blue evening gown on a white background with 'Mascara London' branding.
mist beige fascinatorclose up of the fascinator in beige
Woman wearing a floral dress with long sleeves on a white backgroundWoman wearing a floral dress with a white background
Gina Bacconi Powder Blue Medium Disc FascinatorGina Bacconi Powder Blue Medium Disc Fascinator
Atom Label Colbalt Blue Carbon JumpsuitAtom Label Colbalt Blue Carbon Jumpsuit
Colour
Woman wearing a blue dress and hat standing in front of a building entrance.Blue layered dress on a white background
Atom Label Lilac Janus DressAtom Label Lilac Janus Dress
Atom Label Lilac Janus Dress Sale price£45.00 GBP
Woman wearing a pink pajama set on a light gray backgroundWoman wearing a pink textured top and pants set on a light gray background
Save £110.00Gina Bacconi Printed Maxi Dress With Tie Neckline DetailGina Bacconi Printed Maxi Dress With Tie Neckline Detail
Gina Bacconi Printed Maxi Dress With Tie Neckline Detail Sale price£110.00 GBP Regular price£220.00 GBP
Colour
Amelia Lilac 3d Applique Bardot Bust Cup Midi Dress-image-1Amelia Lilac 3d Applique Bardot Bust Cup Midi Dress-image-2
Colour
Amarra Turquoise Aloura Prom DressAmarra Turquoise Aloura Prom Dress
Amarra Turquoise Aloura Prom Dress Sale price£390.00 GBP
Colour
Tiffany Icy Lilac Grey Tiered Ruffle Corsage Maxi Dress-image-1Tiffany Icy Lilac Grey Tiered Ruffle Corsage Maxi Dress-image-2
Colour
NAZZ Collection Rose Gold Timeless Maxi DressNAZZ Collection Rose Gold Timeless Maxi Dress
Save £150.00Gina Bacconi Aqua Pamela Halterneck Maxi DressGina Bacconi Aqua Pamela Halterneck Maxi Dress
Gina Bacconi Aqua Pamela Halterneck Maxi Dress Sale price£120.00 GBP Regular price£270.00 GBP
Sara Berry Sequin Embellished Maxi Slip Cami Dress - Front View | Honor GoldSara Berry Sequin Embellished Maxi Slip Cami Dress - Back View | Honor Gold
Honor Gold Berry Sara Maxi Dress Sale price£145.00 GBP
Atom Label Forest Green Platinum Maxi GownAtom Label Forest Green Platinum Maxi Gown
Colour
Sasha Black Backless Midi Dress With Gold Leaf Trim - Front View | Honor GoldSasha Black Backless Midi Dress With Gold Leaf Trim - Back View | Honor Gold
Nazz Collection Black Centerpiece Maxi DressNazz Collection Black Centerpiece Maxi Dress
Atom Label Forest Green Carbon JumpsuitAtom Label Forest Green Carbon Jumpsuit
Colour
Nazz Collection Endless Black Long Party DressNazz Collection Endless Black Long Party Dress 6

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Occasions

How to Pick the Right Occasion Dress.

Read our 5 step simple guide to choosing the correct gown
for all occasions.

Check the size guides on our page. They have a small icon in
the centre on the right hand side of the page. Check your measurements first
using a tape measure then compare to the chart. Please make sure you measure in
CM if that is what the size chart shows. If you need further advice, check with
our Customer Concierge Team who can search up other measurements or
requirements if your size is not shown

What event is it?

A wedding guest dress should be fabulous, but try not to
outshine the bride. Ask yourself what the weather will be like. If you're off
to a beach wedding please bear in mind you will need to make sure your outfit
is cool and comfortable. Make sure a hat is lightweight and keeps your face
protected from the high UV rays. Or if it's a city wedding, check out the dress
code on your RSVP invitation from the bride or groom. If it's a formal dining
experience then a dancefloor party, make sure your outfit can last the mood
change. Best wedding guest outfits for this occasion include dresses with
jackets

Got a formal evening event or date night?

Browse our long
party gowns perfect for red carpet moments. Or take a look at our cocktail
dresses for chic elegance. Some events have a colour theme, but we do love our
black gowns for the ultimate in sophistication.

Ballgown needed?

Go aka Strictly style and discover our
stunning Cinderella ballgowns great for those special occasions such as prom
party or a charity ball

Finally, if you've got a prom, debuntante or pageant party
please be confident that your outfit with us is unique and one of a kind.
Choose a colour palette and buy a dress which most complements your skin tone.
On trend colours for the new season are black, blue and pillar box red gowns.