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Occasions

Occasions need the best outfits. Discover elegant occasion dresses for weddings, black tie and events. Feel fabulous with these occasion dresses for formal occasions including our exclusive Little Black Dresses. Dresses for weddings, race days, parties and dinner dates are all here waiting for you. We've got you. Choose fabulous maxi, midi and mini styles from cocktail dresses to ballgowns. Opt for trends straight off the catwalk, be bold in this season’s brights or darkly alluring in our must-have LBDs. But most importantly, be simply stunning in a style of your own. . .happy browsing!

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long satin forest green Mascara London prom dressMascara London long prom dress in forest green in store exclusive
Woman wearing a blue strapless gown with a slit on a white background, branded 'Mascara London'.Woman wearing a strapless blue evening gown on a white background with 'Mascara London' branding.
mist beige fascinatorclose up of the fascinator in beige
Woman wearing a blue dress and hat standing in front of a building entrance.Blue layered dress on a white background
Save £170.00Woman wearing a pink pajama set on a light gray backgroundWoman wearing a pink textured top and pants set on a light gray background
Gina Bacconi PINK Lorriane 3 Piece Jacquard Trouser Suit Sale price£170.00 GBP Regular price£340.00 GBP
Save £132.00Gina Bacconi Printed Maxi Dress With Tie Neckline DetailGina Bacconi Printed Maxi Dress With Tie Neckline Detail
Gina Bacconi Printed Maxi Dress With Tie Neckline Detail Sale price£88.00 GBP Regular price£220.00 GBP
Colour
Amelia Lilac 3d Applique Bardot Bust Cup Midi Dress-image-1Amelia Lilac 3d Applique Bardot Bust Cup Midi Dress-image-2
Colour
Amarra Turquoise Aloura Prom DressAmarra Turquoise Aloura Prom Dress
Amarra Turquoise Aloura Prom Dress Sale price£390.00 GBP
Colour
Tiffany Icy Lilac Grey Tiered Ruffle Corsage Maxi Dress-image-1Tiffany Icy Lilac Grey Tiered Ruffle Corsage Maxi Dress-image-2
Colour
NAZZ Collection Rose Gold Timeless Maxi DressNAZZ Collection Rose Gold Timeless Maxi Dress
Sara Berry Sequin Embellished Maxi Slip Cami Dress - Front View | Honor GoldSara Berry Sequin Embellished Maxi Slip Cami Dress - Back View | Honor Gold
Honor Gold Berry Sara Maxi Dress Sale price£145.00 GBP
Atom Label Forest Green Platinum Maxi GownAtom Label Forest Green Platinum Maxi Gown
Colour
Sasha Black Backless Midi Dress With Gold Leaf Trim - Front View | Honor GoldSasha Black Backless Midi Dress With Gold Leaf Trim - Back View | Honor Gold
Nazz Collection Black Centerpiece Maxi DressNazz Collection Black Centerpiece Maxi Dress
Atom Label Forest Green Carbon JumpsuitAtom Label Forest Green Carbon Jumpsuit
Colour
Nazz Collection Endless Black Long Party DressNazz Collection Endless Black Long Party Dress 6
Save £150.00Gina Bacconi Blue Kassandra Maxi DressGina Bacconi Blue Kassandra Maxi Dress
Gina Bacconi Blue Kassandra Maxi Dress Sale price£100.00 GBP Regular price£250.00 GBP
Save £17.01Nazz Collection Black Mesmerised Maxi DressNazz Collection Black Mesmerised Maxi Dress
Nazz Collection Black Mesmerised Maxi Dress Sale price£72.99 GBP Regular price£90.00 GBP
Save £40.00Atom Label Emerald Green Carbon Jumpsuit with SleevesAtom Label Emerald Green Carbon Jumpsuit with Sleeves
Atom Label Emerald Green Carbon Jumpsuit with Sleeves Sale price£179.00 GBP Regular price£219.00 GBP
Colour
Nazz Collection Black and Gold Timeless Maxi DressNazz Collection Black and Gold Timeless Maxi Dress
Miss Diva Gold Rinesa Gemstone Encrusted Block HeelsMiss Diva Gold Rinesa Gemstone Encrusted Block Heels
Colour
Gina Bacconi Sage Crystal HeadbandGina Bacconi Sage Crystal Headband
Woman wearing a navy and white floral outfit with a matching hat indoors.Gina Bacconi NAVY Nell Stretch Jersey Dress & Jacket
Save £66.00Atom Label Lily Print Carbon jumpsuit in magentaAtom Label Lily Print Carbon jumpsuit in magenta
Atom Label Lily Print Carbon jumpsuit in magenta Sale price£149.00 GBP Regular price£215.00 GBP
Colour
Miss Diva Gold Camina Diamante Embellished 3 Strap HeelsMiss Diva Gold Camina Diamante Embellished 3 Strap Heels
Honor Gold Faye Cap Sleeve Backless Lace Maxi Dress in BlackHonor Gold Faye Cap Sleeve Backless Lace Maxi Dress in Black-14294
workwear bronze dresspatterned workwear dress
Woman wearing a black dress with bell sleeves on a white backgroundClose-up of a person wearing a black top with a V-neck and a knot detail.
LBD Exclusive Green Caitlin Plus Size DressLBD Exclusive Green Caitlin Plus Size Dress
Gina Bacconi NAVY Ruffle Hem Crepe DressGina Bacconi NAVY Ruffle Hem Crepe Dress
Woman wearing a navy blue dress with a plain backgroundNavy blue dress with a knot detail on a neutral background
Colour
LBD Exclusive Beige Lina Pleated DressLBD Exclusive Beige Lina Pleated Dress
Navy blue dress with embellished cuffs on a plain backgroundWoman wearing a navy blue dress with long sleeves and a draped design on a plain background
LBD Exclusive Black Shelley Maxi DressLBD Exclusive Black Shelley Maxi Dress
Save £105.00Gina Bacconi NAVY Leslie Embellished Maxi DressGina Bacconi NAVY Leslie Embellished Maxi Dress
Gina Bacconi NAVY Leslie Embellished Maxi Dress Sale price£245.00 GBP Regular price£350.00 GBP
Nazz Collection Silver Runway Party DressNazz Collection Silver Runway Party Dress
Save £75.00Gina Bacconi NAVY Ivana Navy Shift DressGina Bacconi NAVY Ivana Navy Shift Dress
Gina Bacconi NAVY Ivana Navy Shift Dress Sale price£175.00 GBP Regular price£250.00 GBP
Mila High Stiletto Heel Court Shoe in White Patent Heels Miss Diva Mila High Stiletto Heel Court Shoe in White Patent Heels Miss Diva
Woman wearing a burgundy satin dress with a high slit in a white room.
LBD Exclusive Turquoise Butterfly DressLBD Exclusive Turquoise Butterfly Dress
Woman wearing a burgundy one-shoulder dress with a floral detail in a minimalistic setting.Maroon dress with floral detailing on a plain background
Save £110.00Atom Label Aqua Mercury DressAtom Label Aqua Mercury Dress
Atom Label Aqua Mercury Dress Sale price£99.00 GBP Regular price£209.00 GBP
Woman wearing a floral dress against a plain backgroundMulticolored floral dress on a white background
True Decadence Gold Blake Translucent-Jacquard Puff One Shoulder Maxi-DressTrue Decadence Gold Blake Translucent-Jacquard Puff One Shoulder Maxi-Dress
Gold clutch held by a person against a black backgroundGold clutch held by a hand against a black background
Save £40.00Atom Label Navy Oxygen DressAtom Label Navy Oxygen Dress
Atom Label Navy Oxygen Dress Sale price£169.00 GBP Regular price£209.00 GBP
Angeleye Coffee Long Coffee Faux Fur CoatAngeleye Coffee Long Coffee Faux Fur Coat

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Occasions

How to Pick the Right Occasion Dress.

Read our 5 step simple guide to choosing the correct gown
for all occasions.

Check the size guides on our page. They have a small icon in
the centre on the right hand side of the page. Check your measurements first
using a tape measure then compare to the chart. Please make sure you measure in
CM if that is what the size chart shows. If you need further advice, check with
our Customer Concierge Team who can search up other measurements or
requirements if your size is not shown

What event is it?

A wedding guest dress should be fabulous, but try not to
outshine the bride. Ask yourself what the weather will be like. If you're off
to a beach wedding please bear in mind you will need to make sure your outfit
is cool and comfortable. Make sure a hat is lightweight and keeps your face
protected from the high UV rays. Or if it's a city wedding, check out the dress
code on your RSVP invitation from the bride or groom. If it's a formal dining
experience then a dancefloor party, make sure your outfit can last the mood
change. Best wedding guest outfits for this occasion include dresses with
jackets

Got a formal evening event or date night?

Browse our long
party gowns perfect for red carpet moments. Or take a look at our cocktail
dresses for chic elegance. Some events have a colour theme, but we do love our
black gowns for the ultimate in sophistication.

Ballgown needed?

Go aka Strictly style and discover our
stunning Cinderella ballgowns great for those special occasions such as prom
party or a charity ball

Finally, if you've got a prom, debuntante or pageant party
please be confident that your outfit with us is unique and one of a kind.
Choose a colour palette and buy a dress which most complements your skin tone.
On trend colours for the new season are black, blue and pillar box red gowns.